If you're undercharging, over-explaining, or downplaying your genius to make the sale feel “easier”…
You're not just sabotaging your revenue. You're repelling the right people altogether. Because high-level clients? They don’t want the cheapest.They want the most certain.The most committed.The most transformational.
The Clients You Dream About? They’re Not Sold by Discounts.
They’re sold by conviction.By knowing that YOU see the value so clearly, so confidently, that they feel safer taking the leap. And that means:
- Pricing that reflects transformation, not time
- Language that leads, not tiptoes
- Posture that holds authority without apology
Ask Yourself:
- Are you secretly trying to be “affordable” instead of powerful?
- Do you lower your rates or extend your calls because you feel bad charging more?
- Are you waiting for validation before you raise your standards?
Because if you don’t believe you’re worth it—neither will they.
The Fix:
- Audit your pricing—is it aligned with the depth of your work and the results you deliver?
- Practice saying your price with a full stop. No “add-ons,” no discounts, no “but you get…”
- Show up like the mentor they’re paying for. Confident. Direct. Certain.
- Remember: High-ticket is about identity. When you raise your value, you raise the identity of the client you attract.