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25 contributions to The Sales Dojo
Creating Urgency Without Pressure: How to Inspire Fast Action From Aligned Clients
Let’s be honest. Fake countdown timers and “only 2 spots left” gimmicks might get a yes…but they also erode trust. High-ticket clients aren’t motivated by manipulation.They’re moved by meaning. And if you're a service provider or coach with a transformational offer, you don’t need to fake urgency. You need to reveal it. Here’s how to inspire quick, confident decisions—without pressure, hype, or games: 1. Anchor Them in Their Current Cost Urgency doesn’t come from your deadline.It comes from their delay. Ask: - “What’s this costing you right now—emotionally, financially, or energetically?” - “What happens if this doesn’t change for another 3–6 months?” - “How much longer are you willing to tolerate that?” - Let them name the cost of inaction.That’s the real deadline—one they already feel. 2. Connect to Timing That Actually Matters Most people don’t have a “money problem”—they have a momentum problem. Help them see: “You told me this is the year you want to get your time back and stop running on fumes. If not now—when?” Urgency becomes ethical when it’s tied to their goals, not your goals.You’re not rushing them.You’re inviting them into alignment, 3. Frame the Window of Opportunity This is where you set a real boundary without pressure. Try: “I’m holding space for the next 48 hours if you want to claim this and keep the momentum going. After that, I’ll release the spot.” Simple. Respectful. Clear. You’re not pushing.You’re protecting the energy of the decision. Urgency that works doesn’t come from pressure.It comes from clarity. If the cost of staying the same feels heavier than the cost of the offer…the decision becomes simple. Not forced.Empowered.
💥 The Harsh Truth: Undervaluing Yourself Is Repelling the Exact Clients You’re Trying to Attract
If you're undercharging, over-explaining, or downplaying your genius to make the sale feel “easier”… You're not just sabotaging your revenue. You're repelling the right people altogether. Because high-level clients? They don’t want the cheapest.They want the most certain.The most committed.The most transformational. The Clients You Dream About? They’re Not Sold by Discounts. They’re sold by conviction.By knowing that YOU see the value so clearly, so confidently, that they feel safer taking the leap. And that means: - Pricing that reflects transformation, not time - Language that leads, not tiptoes - Posture that holds authority without apology Ask Yourself: - Are you secretly trying to be “affordable” instead of powerful? - Do you lower your rates or extend your calls because you feel bad charging more? - Are you waiting for validation before you raise your standards? Because if you don’t believe you’re worth it—neither will they. The Fix: 1. Audit your pricing—is it aligned with the depth of your work and the results you deliver? 2. Practice saying your price with a full stop. No “add-ons,” no discounts, no “but you get…” 3. Show up like the mentor they’re paying for. Confident. Direct. Certain. 4. Remember: High-ticket is about identity. When you raise your value, you raise the identity of the client you attract.
⚡️High-Ticket Sales Is an Energy Game: How to Show Up as a Leader on Every Call
Let’s be honest—your prospects don’t remember every word you say. But they never forget how you made them feel. And in high-ticket sales? That feeling determines the outcome. It’s not just about what you pitch—It’s about the energy you lead with. Here’s the truth most people won’t tell you: 👉 Your prospect is buying certainty 👉 They’re buying vision 👉 They’re buying leadership And if your presence on the call doesn’t communicate that, the sale slips before you even get to the offer. ✅ 1. Clean Your Energy Before the Call You can’t lead from a place of desperation. If your nervous system is jacked up, your tone will be off, your words will ramble, and your energy will push. Before every call, ask: - What do I need to release so I can be fully present? - Am I attached to this sale—or committed to service? - Would I trust me right now? Ground yourself first. Confidence is contagious, but so is anxiety. ✅ 2. Speak to Their Future, Not Just Their Pain Amateur closers dwell in problems. Pros? They point toward possibility. After you’ve uncovered the pain, shift the frame: “What would it feel like to have that handled?” “Let’s map out the first few wins together.” Help them feel the transformation in your presence. That’s leadership. ✅ 3. Use Silence as a Power Tool Leaders don’t rush.They’re not afraid of silence.They trust the weight of their words. After asking a big question, pause. Let it land. Your calm holds space. Your pause gives them power.That’s what makes a high-trust environment where real decisions get made. High-ticket sales is not about hype. It’s about holding the highest version of the person in front of you—and inviting them to rise. Energy is everything.Presence is the close.
Walking a Prospect Through ROI So the Price Becomes a No-Brainer!
Let’s be clear: High-ticket buyers don’t need a discount. They need clarity. If your prospect is hesitating, it’s rarely about the price—it’s because the return isn’t landing.They haven’t connected your offer to a meaningful transformation that justifies the investment. Your job? Not to convince. Not to negotiate. But to lead them into a future where the cost of NOT saying yes feels more painful than the price of saying yes today. Here’s how to walk them through ROI like a pro—without sounding like a spreadsheet. 👇 1. Begin With the Real Price—The Cost of Staying Stuck Before you ever mention your offer, you need to anchor them into what it’s costing them to stay where they are.Not just in money—but in energy, bandwidth, lost time, and missed opportunities. You’re not selling a product—you’re holding up a mirror. Ask: - “Walk me through what this is costing you each week—in time, energy, or lost momentum.” - “What’s being delayed or sacrificed because this still isn’t solved?” - “If nothing changed in the next 3–6 months, how would that affect you emotionally or financially?” Let them speak it out loud.Let them feel it.You can’t sell the ROI of change until they feel the cost of inaction. 2. Make the ROI Tangible—Even if the Offer Isn’t “Financial” Not every ROI is tied to revenue. But every offer should deliver something measurable: → Time back → Stress off their plate → Energy, health, focus, presence → The ability to operate at a higher level If your offer does increase revenue, zoom out.Don’t just talk about “more clients”—talk about what more clients allow: → Paying off debt → Hiring help → Creating margin to focus on their family → The confidence to finally lead, not just react You’re not selling a feature.You’re selling freedom, relief, identity, and trajectory. Do not let your ROI talk be about tactics.Let it be about who they become on the other side. 3. Ask the Power Question After you’ve walked through the ROI, pause. Hold the space.
How to Rewire Your Mindset for High-Ticket Success (And Stop Undervaluing Yourself)
If you're undercharging, overexplaining, or hesitating to pitch your high-ticket offer…It’s not because you lack strategy. It’s because you haven’t fully rewired your identity around worth, value, and leadership. You can’t sell powerfully if deep down… you don’t feel powerful. Here’s how to shift from “Who am I to charge this?” to “Who am I not to?” 👇 ❌ Step 1: Stop Equating Time with Value If you're still pricing based on how many calls they get, how many modules you’ve built, or how long you’ve been doing this…You're missing the point. People don’t pay for time—they pay for transformation.They’re buying speed. Certainty. Results. Identity shifts. ⚠️ That means the 30 minutes of clarity you give them that changes their life?That’s worth more than months of fluff they could get from Google. Ask yourself: 👉 “What is it costing them to stay stuck?” 👉 “What becomes possible for them after this transformation?” Price for that. Sell for that. Lead from that. 🔁 Step 2: Flip the Frame on “Expensive” If you ever hesitate at the close because you feel bad charging a premium…Pause and flip the lens: What’s actually expensive? ⚠️ Years lost in trial and error ⚠️ Staying stuck in the same cycle ⚠️ Burnout, regret, missed memories, missed income When you realize your offer saves them time, energy, emotion, and opportunity cost—you stop feeling guilty.You start feeling grounded. “This isn’t expensive. Staying stuck is.” Step 3: Anchor Into Identity—Before You Ever Pitch Your strategy won’t land if your identity isn’t aligned. You need to see yourself as the expert, the guide, the catalyst. Try this pre-call identity prompt: 👉 “I am the person who helps people break through what’s been holding them back for years.I am calm, confident, and grounded in my value—because I know what I offer works.” This isn’t fluff.This is the difference between sounding hesitant… and sounding unshakeable. When your energy says “this works,” the price becomes secondary.
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Shannon Logan
4
75points to level up
@shannon-logan-6331
Gym Owner & Fitness Expert | True Core & FitCEO Founder | Wife & Mom | Transforming lives: Body, Mind, Spirit

Active 2h ago
Joined Oct 16, 2024
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