The CTA Mistake That’s Quietly Tanking Your Close Rate

Jul 14 • Marketing

Real talk:

Most of you are doing 80% of the work and then choking in the final 10 seconds.

You’ve got attention.

You've got interest.

You've got the right person reading or watching…

And then you close it out with something like:

“Let me know if you're interested.”

“Click here to learn more.”

“DM me for details.”

No urgency. No clarity. No reason to move now.

👎 That’s not a CTA. That’s a shrug.

If your CTA doesn’t tell people exactly what to do, and why to do it NOW, they won’t.

Buyers need direction, not vibes.

Here’s a better way to think about it:

✅ What’s the ONE action you want them to take?

✅ What’s the clear benefit of doing it now?

✅ How can you make it feel like a win, even if they don’t buy?

Example:

“Comment READY and I’ll send you the exact 3-question script we use to close 5-figure clients in 1 call.”

See the difference?

Specific. Actionable. Outcome-driven.

This week, I want you to look at your last 3 posts or emails and ask:

Is the CTA confusing or clear?

Is it passive or directive?

Is it optional or irresistible?

Drop one of your recent CTAs below if you want feedback. I’ll give you a no-fluff audit.

Let’s fix this and get your conversions UP.

– Galel

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