Marketing Monday: How to Identify Your Ideal Client's #1 Pain Point

If your sales conversations feel like they’re dragging, or you keep getting “I need to think about it,” you're probably missing the real pain.

Not surface-level stuff like “they want to grow their business” or “they want to lose weight.”

That’s a goal.

Pain is what keeps them up at night. Pain is what makes them pull out their wallet.

Here’s what it actually sounds like:

Your job is to say the thing they’re afraid to admit out loud.

When your message does that, they’ll stop scrolling. They’ll lean in. And they’ll book the call.

I recorded a Loom to walk you through:

How I research what emotions people FEEL when they struggle
A simple tool you can use on your phone that'll help you find hundreds of thousands of people struggling with issues YOU can help them with
How to use this information to make content that SPEAKS to your Ideal Client Avatar (ICA)

Then here’s your next step: If you want to stop attracting broke leads, vague buyers, and “just curious” convos…

Book an Elite Sales Audit with Markus.

He’ll tear down your current strategy and show you where to shift your message and your offer so better leads show up ready to buy.

Drop your ICA’s #1 pain point in the comments if you want feedback.

Let’s tighten this up.

– Galel

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