RESEARCH NOTE | What Happens After We Connect?
I've discovered something about myself while working on our Stop Posting. Start Connecting. research project.
I love getting to know people.
Starting conversations, learning about what someone is building, finding common ground, and developing genuine relationships.
That's the part I truly enjoy.
But I've been wrestling with what comes next.
How do we help a genuine connection develop without making the relationship feel like a sales pitch?
I don't want to send unsolicited promotional DMs.
I don't want someone wondering whether I was only interested in getting to know them because I wanted something.
And I certainly don't want to disregard the expectations of another community I'm participating in.
But I also know that if we never share what we're building, people may never discover how we could help one another.
So where's the balance?
I've been exploring this through Lynne Vella's Connect & Grow cohort, and it's giving me plenty to think about.
One thing I'm realizing is that not every connection is supposed to lead to a new member.
Someone might not be the right fit for Skoolology but could be a wonderful collaborator, referral partner, or friend.
Maybe I can introduce them to someone who needs what they offer.
Maybe they have something to teach me.
Maybe we discover an opportunity to create something together.
Or maybe we simply enjoy getting to know one another.
Those relationships matter, too.
But here's what I'm still trying to figure out.
How do we recognize when there's a natural next step, and what might that step look like?
That's what I'd love to investigate together this week.
When you've made a genuine connection with someone in another community, what helped that relationship develop?
Was there a conversation, an introduction, an invitation, a collaboration, or something you didn't expect?
And how did you know it was appropriate to take that next step?
I'd especially love to hear about approaches you've actually tried and what happened.
We're gathering real experiences for our Community Visibility & Connection Guide, so we can better understand what works, what respects relationships and community norms, and what's worth our time.
Because maybe successful networking isn't about turning more connections into members.
Maybe it's about recognizing the possibilities in a relationship and allowing the right next step to emerge.
Stop guessing. Start discovering.
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Donna Thornton
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RESEARCH NOTE | What Happens After We Connect?
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