If you spend much time talking with @Sybil Hall, one thing becomes pretty obvious. She likes to try things. Communities. Books. Journals. Offers. AI. Different business models. Different ways of reaching people. She describes herself as an innovator. And during our Behind the Build conversation, she said plenty about the value of starting, experimenting, researching, watching what happens, and being willing to pivot. But then she said something that made me sit up a little straighter. She turned that advice back on herself. At some point, she realized she also needed to: Stay in her lane and make this one better. Oof. 😂 There’s a difference between changing direction because the evidence is telling you something and changing direction. After all, the next idea looks more exciting. And sometimes, if we’re honest, those two can feel remarkably similar. 😂 That became one of my favorite questions from Sybil’s build: Am I considering this next move because I’ve learned enough from what I’m building now...or because something new feels more exciting? That wasn’t the only place Sybil made me think. We talked about why she isn’t chasing 1,000 members. Why free makes sense for one of her communities and paid makes sense for another. What happens when you’re building publicly and it feels like nobody is paying attention? Why so many of her customers have come through relationships she’s built inside Skool. And why disappointing results don’t necessarily mean you made a bad decision. Sometimes they’re simply information for the next one. There’s a LOT in this Behind the Build. Which is exactly why I don’t want you leaving it with a list of 14 new things to do. 😂 Inside the full case study, we’re trying something a little different. As you move through Sybil’s build, I’ll invite you to think about your build, too: 🔨 Is there something worth testing? 💭 Something worth thinking about? 🛑 Or something interesting that you can deliberately leave alone?