When we hit 500 members (we’re so close!) I want to review 3 about pages :) Here’s how it works… 1) want your page reviewed? Share the link to your about page below 2) choose THREE comments from OTHER members whose pages you think look interesting and “like” them 3) the three comments with the MOST likes when we hit 500 members will get their page reviewed by me (I’ll record a Loom vid!) P.S. help us hit 500 members faster by inviting a friend to join this community or sharing the link in your own community. I’ve turned on affiliate commissions for everything, so you’ll get 40% if the person you refer ever upgrades their plan or purchases a one-time product in the future! 💕

Your copy actually needs to REPEL people. If your copy is repelling people, it’s doing its job ;) Because anyone can look at your page! - Heck, we can all look at your page (and a lot of the lovely members here HAVE been looking at your pages in our beautiful feedback thread) And they’ll decide whether it resonates with them or not. But the most important question to ask is this: 👉 Does it resonate with my ideal member? - The person who would be the very best, highest quality member I could possibly have? - Does it resonate and connect with them? Because THAT is what actually matters. Btw the BEST feedback doesn't filter through your own personal taste. It tires to look through the ideal member’s eyes, and asking QUESTIONS to inquire about THEIR members' personal taste (a whole different train of thought). I digress... We don’t want to be attracting everyone. So we don’t want our messaging to speak to everyone. If it speaks to everyone, it speaks to NO ONE. That's usually 'cause it's vague! And vague doesn’t bring in the right people. Your message needs to speak to YOUR perfect member!! Not everyone will get what you do... that's OK. (More than OK, because that's how it SHOULD be!) If you’re in a really specific niche around a particular skill or a particular passion, there might be words within that community that only the people you want in the community would even know. And the rest of us wouldn’t get it. Use THOSE words that your members "just get". That’s how the right people feel seen. The only caveat is this (especially relevant to more expert-led communities): If you're using "expert language" that your members actually wouldn't understand. Ask yourself this: - Are these words coming from MY expert brain…or from my MEMBER'S brain?? Look, ULTIMATELY you want to make sure the words on your ABOUT page (and anywhere else you write words to attract members!) are words your ideal members actually understand... and connect with.. and feel SEEN by.

2 days ago, I ROASTED a bunch of Skool About page on THIS POST here. TOTALLY different niches, topics, & creators. The communities seemed SO awesome. I could tell that once members were INSIDE, they'd get a ton of value. BUT the problem is: - The About Page needs to CONVERT as many visitors to members as possible! And after reviewing 15 pages in a row, the same patterns kept popping up again and again… Here’s what I noticed 👇 -- 1. Lots of lovely words BUT not enough clarity So many pages sounded beautiful. Inspiring. Heart-led. But I still couldn’t instantly answer: 👉 Who is this actually for? 👉 What changes if I join? And if I can’t tell in 5 seconds…neither can someone finding you through Skool discovery. As a copywriter, I always tell my clients + students: CLEAR > CLEVER. (EVERY time!!!). Unfortunately, sometimes when we lean on AI to write our copy, it includes a bunch of words that don't realllllly make sense, or that don't convey what we want to say in the most simple, easy-to-understand format. So be aware of that! Write in simple language. Write like you're explaining something to an 8 year old :) -- 2. The point of difference was almost always buried People had a genuinely unique method or approach… …but it was hidden halfway down the page. (Like one community that teaches guitar by creating music instead of boring exercises 👀). - How cool is that?! Your about page shouldn't JUST highlight the outcome. It should highlight HOW you do it differently. That’s usually the whole reason someone chooses you over another Skool. P.S. I gave an example of what highlighting your POV can look like in THIS post here >> -- 3. Authority was there — just in the wrong spot Decades of experience. Great results. Super interesting backgrounds. And then it was tucked right at the bottom like a little footnote 😂

Most communities miss out on members not because the community itself sucks BUT because the POINT OF DIFFERENCE isn't clear. When someone lands on your About page, they may be comparing your community to: - other Skools in the same niche - YouTube - courses, memberships, or “free” alternatives They’re asking question: “Why THIS community?” If your answer is: - a different method - a more ENJOYABLE way - a faster or more HUMAN approach - a system that replaces the “traditional” way …make it obvious!! I explain this in the video below using a real Skool About page: @Udi Glaser's Learn Guitar Community. 👇 Watch the video P.S. This won't be relevant for ALL Skool communities but it will for many! P.P.S. Watch my FULL roast of @Udi Glaser's page in THIS Loom: And more About Page roasts HERE

Your Review of my community About page was greatly appreciated. Great comments. Will be upgrading it shortly. So nice to have fresh outside analysis.