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Jan 23 (edited) โ€ข About Pages โ“
What's your secret sauce?
Most communities miss out on members not because the community itself sucks BUT because the POINT OF DIFFERENCE isn't clear.
When someone lands on your About page, they may be comparing your community to:
  • other Skools in the same niche
  • YouTube
  • courses, memberships, or โ€œfreeโ€ alternatives
Theyโ€™re asking question:
โ€œWhy THIS community?โ€
If your answer is:
  • a different method
  • a more ENJOYABLE way
  • a faster or more HUMAN approach
  • a system that replaces the โ€œtraditionalโ€ way
โ€ฆmake it obvious!!
I explain this in the video below using a real Skool About page: 's Learn Guitar Community.
๐Ÿ‘‡ Watch the video
P.S. This won't be relevant for ALL Skool communities but it will for many!
P.P.S. Watch my FULL roast of 's page in THIS Loom:
And more About Page roasts HERE:
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Elise Hodge
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What's your secret sauce?
Skool Copy Hub
skool.com/skoolcopy
NEW ๐Ÿ”ฅ Skool About Page Template ๐Ÿ”ฅ Copy templates, tools, and support for Skool Community owners
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