Jan 23 (edited) β€’ About Pages ❓
What's your secret sauce?
Most communities miss out on members not because the community itself sucks BUT because the POINT OF DIFFERENCE isn't clear.
When someone lands on your About page, they may be comparing your community to:
  • other Skools in the same niche
  • YouTube
  • courses, memberships, or β€œfree” alternatives
They’re asking question:
β€œWhy THIS community?”
If your answer is:
  • a different method
  • a more ENJOYABLE way
  • a faster or more HUMAN approach
  • a system that replaces the β€œtraditional” way
…make it obvious!!
I explain this in the video below using a real Skool About page: 's Learn Guitar Community.
πŸ‘‡ Watch the video
P.S. This won't be relevant for ALL Skool communities but it will for many!
P.P.S. Watch my FULL roast of 's page in THIS Loom:
And more About Page roasts HERE:
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20 comments
Elise Hodge
7
What's your secret sauce?
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