22d • Resources
The future of online business
Happy Monday!
I wrote this yesterday but forgot to send it.
(Another reason I'm building a Go High Level alternative is because I want to be able to send emails on my phone)
But to dive in...
I want to preface this post by saying everything I say here is niche-dependent.
Some niches will change a lot faster than others depending on the current level of competition in that niche.
I know our publishing offer is very unique and will run for miles before we have to do anything drastic.
However, with AI and the adoption and use of it, as well as all the models getting better, the biggest number one thing I see is done-for-you personalization at scale.
If you think about what AI does, it simply unlocks opportunities that used to be extremely capital-intensive.
Example: if I wanted to build a software platform for my clients, I would have to spend $60,000 to $100,000 and have a team building it for months.
Now I can do that in a weekend.
If I wanted to build every single person a custom plan, it would take hours upon hours upon hours of my time.
But if I programme one AI operator on my methodologies, I could get that plan 80% of what I would tell a person to do.
Which leads me to my one prediction that people are simply going to want more things done for them in an intimate one-on-one capacity.
My theory right now is people are going to be tired of prompt-abating themselves to death, asking AI for help with things.
And instead, they're going to want a one-on-one client experience to help them, so they have a human to work with that has AI-assisted capabilities to do the work.
It's like you're flying a plane with them, and you're hanging out in the cockpit while the autopilot does all the technical flying of the plane.
Which means knowing how to think about offers, mechanisms and positioning is thee most important thing in the AI future we have.
If we can direct the machines in the right direction, we will win.
This is why one of the free bonuses you're getting that people happily paid $100 for is my category of one workshop.
This will guide you step by step on how to come up with names, mechanisms, and big ideas for your offers and how to really think through them.
It's one of the workshops I still get a lot of praise about.
I'm going to be selling this as an order bump for somewhere between $17 and $37, but you get it for free when you sign up for the presale here.
Have a great evening, and I'll catch you tomorrow.
Zac.
P.S when it comes to this AI stuff, I invite you to be irrationally optimistic.
I recently heard a great quote, which is something like: "You can either be pessimistic and right or optimistic and wealthy."
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The future of online business
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