I was working away and checked Stripe and found we hit 2K in sales today! Great when we see this happen. But it's important to make sure you engineer the offer the right way in order to make it happen. There's three phases to do this. Vision This is your idea of the offer and the most important part. The thing I'm doing here is looking at the market to figure out what they're buying right now and then playing with how I can create a better offer. Often times "better" is not bigger. It's faster, easier, newer. Example: Everyone was saying "get 100+ buyers per day and 30 clients per month." Very unbelievable for a lot of people. So I said, "Get your first three buyers in 72 hours." Took off like a rocket. Validation This is where we come up with our North Star Promise based on our vision and validate our idea. Validation in my mind is when you're getting consistently three buyers per day. The mistake is moving on to velocity too soon. Here I would simply just have the core product plus one or two order bumps and wouldn't worry about upsells until I have at least three buyers a day. Then once you hit that you move on to: Velocity This is where you're focused on not only increasing the volume of buyers, but increasing the amount each buyer gives you. The way to scale is to be able to spend the most to acquire a buyer. Which is why your goal here is always increasing your average order value... ...and backend conversion rates. Once in Velocity it's a lot of toggling, playing and testing to get it to where you want to get to. And also knowing the easiest way to get there. Which is why I'm not only going to show you what works well, but also just give you the Claude skills so that Claude can do most of it for you with SWYS 2.0. All the details are here if you want to join us at the end of the month and save 180+ by getting the "presale" price. Zac

@Thomas O launched his first rainmaker campaign and already 2.5X his investment of working together in 2 weeks BEFORE he even launched ads.

Was expecting to send this earlier BUT we lost power. So I handled objections on our partners webinar from my phone which had a nice 5 figure launch. However, thinking today I realize that most people think they want a business but it's the opposite. They believe business = freedom. Freedom is the ultimate thing to optimize for. But often times unless you get everything dialed in a traditional business breaks quickly. I've spoken to many people who spent 5X-10X more on ads than they personally took home themselves. Which means Zuckerberg is getting the "win" for all their hard work. Business means competiting with the Hormozi's of the world. Big teams, inferstructure...all that jazz. Even with AI which can help there's still a lot of components. That's why the shift I've realized is not to create a "business" but a semi-passive income stream. Where we can Productize our knowledge, get world class client results and work as much or as little as we please. The biggest trap with this is actually doing so much work because you're programmed to even though you "have to", I didn't really understand the freedom of an income stream until my second daughter was born and I took a month off watching the Olympics while the Stripe account just kept growing and growing. And with AI, I see a massive turning point. Not outsourcing ourselves or doing dumb 💩 like making an AI Clone that's going to do everything for us. Instead, it's the art of creating offers that are so damn good they scare the biggest competitiors. Because for some weird reason, the coaching industry is so far behind on using AI Infused Offers. They dabble giving prompts and templates away. But seriously miss the mark of what's possible. That's why I decided to do two bold things: Partner up with Jack "$100M" Campbell my business partner on the publishing side to come into The Productized Coach to help folks crush it. Put together a new founding member group who want to start or turn their "business" into a Semi Passive Income Stream.