I believe going into 2026 that the way to really make your offer "pop" will be the subtle nuances in conversions. What do I mean by this? Well, I see that right now the first instinct folks default to in every single market is "use AI to write this thing". And yes, I do that myself to get the rough draft. But I actually see that one of the things that's going to make offers work is the ones that sound, read, and feel very different then the norm. Example: One ad that performed well for this client in the past had a simple mistake that made it go viral. The first line of the ad was "Do you ever feel like your mind has one foot on the gas and one foot on the break?" Oh my gosh the comments of the folks letting me know my error turned into a massive thread. The best ones in my opinion were around the motion of "I don't trust your business if you can't spell right" - these people are always completely full of 💩 But stuff like that is what makes us human. Perfectly perfect. And it's often the way I would write sales pages. I absolutely love getting Claude to give me that first rough draft...no doubt about it. However I will always go through, reprompt and make a good chunk of manual edits to get it sounding just right by filling in the gaps or changing the things that were missed. Competiting in the AI era comes down to either two things: A) Moving lighting fast and shipping like crazy (wide). B) Going deep and narrow to make something great (long). Both work, it just depends how you want to play the game. Zac

Just a quick heads up I'm working on something so I'm going a little quite here. For context, our partners offer (which me and my partner own a 50/50 stake in) is scaling well on the front end. However, I know all the money is made on the backend. So what I've been doing is religiously learning about webinars and how to run them. Because for this offer, we want to do it as a free event vs paid to simply increase the amount of volume into the backend without creating new assets. This works well when you have the front end volume and you simply want to install a bi weekly activation campaign to flip buyers into clients. Aim is to hit 100K in February so I'm staying focused on this for now. But as we scale, I'll be keeping you updated and hosting new workshops on what's working and what's not.

I believe the reason most people fail with their offers is because they let emotions dictate over grade 3 math. I've seen a lot of people who tie a lot of emotions around getting offers working. They overthink it or get completely tied to the emotional outcome of what happens. Instead, the way to always look at it is like a math equation to simply diagnose what is good (or bad) and simply fix the problem. This often doesn't mean creating a new product but simply changing whatever needs fixing. Could be ads, could be the sales page opt-in, could be checkout, upsells etc. The way to do this is simply: - Spend $150 on ads - See what happens. - Fix what's broken Typical conversion rate for a front end offer is between 4%-8% on cold so take your unique click count, divide it by sales and see what that gets you. Fix that, dial in your upsells/bumps and you'll be off to the races. Zac

Right now with one of our offers our BIG focus is scaling up now to $2K/day in adspend. Why? When we get the front end working and scaling, the backend sales begin automatically happening as more and more folks flow in. If you want my best program on getting buyers that I've used to help myself and clients flip over 30,000 strangers into buyers, checkout Three Buyers a Day in The Classroom.

Little Christmas code I found if you want to build AI tools in 2025. Get two months free of Loveable if you have a new account. Found it and it worked for me yesterday! "nextplay-lov-25"