I was working away and checked Stripe and found we hit 2K in sales today! Great when we see this happen. But it's important to make sure you engineer the offer the right way in order to make it happen. There's three phases to do this. Vision This is your idea of the offer and the most important part. The thing I'm doing here is looking at the market to figure out what they're buying right now and then playing with how I can create a better offer. Often times "better" is not bigger. It's faster, easier, newer. Example: Everyone was saying "get 100+ buyers per day and 30 clients per month." Very unbelievable for a lot of people. So I said, "Get your first three buyers in 72 hours." Took off like a rocket. Validation This is where we come up with our North Star Promise based on our vision and validate our idea. Validation in my mind is when you're getting consistently three buyers per day. The mistake is moving on to velocity too soon. Here I would simply just have the core product plus one or two order bumps and wouldn't worry about upsells until I have at least three buyers a day. Then once you hit that you move on to: Velocity This is where you're focused on not only increasing the volume of buyers, but increasing the amount each buyer gives you. The way to scale is to be able to spend the most to acquire a buyer. Which is why your goal here is always increasing your average order value... ...and backend conversion rates. Once in Velocity it's a lot of toggling, playing and testing to get it to where you want to get to. And also knowing the easiest way to get there. Which is why I'm not only going to show you what works well, but also just give you the Claude skills so that Claude can do most of it for you with SWYS 2.0. All the details are here if you want to join us at the end of the month and save 180+ by getting the "presale" price. Zac

Clients flat out don't trust coaches anymore. In any market right now, people are more sceptical than ever of working with someone. Either because they: A) Got burned B) Don't believe the money will get them the ROI (whatever that ROI is for them) C) They believe they can do it themselves with AI/Youtube/Books/Low Ticket Courses These objections are big and strong. But...not absolute truth. What I've experienced over and over again for myself and clients is that even though a person may initially have one of these objections... ...that doesn't mean it's an automatic "no". I know personally that I've made the most amount of money ever when I was pretty financially strapped and invested in the right program. I've experienced a number of my best clients sharing they've taken a big financial risk working together. Which is why we want to focus on that one word: "Risk" Our goal is to make it feel much less like a do-or-die moment by decreasing the amount of risk the client takes, and increasing the amount of risk we take. As an example, one of the things I'm testing for this current launch is doing a four-week trial with new clients AND having a rock solid guarantee. Rather than it being a massive leap of faith to join where you're stuck in a 3 month coaching program... ...you simply dip your toe in the water. And based on my client results, people will come in, get quick wins and choose to keep working together. To be clear... Quick wins don't mean MASSIVE wins. For my clients it's typically 5 clients into a Productized Offer. Some of them go beyond this doing somewhere between 20K-50K in the first 30 days. The anomalies, not the average. However, even if someone gets say one or two clients that they didn't have before... Or you help them stop ONE bad habit in the first 5 days of working with you... After trying to get this result for months on their own... They're going to feel that zero to one momentum. Which is ultimately what we're doing.

I still can't understand why we should have 2 of the same ad in the ads set... 🤔 Please explain so it feels right doing it that way. My gut inclination is to create 2 different ones to A/B test.

Wanted to make sure you had everything you need. These are a few quick videos on getting the skills installed as well as setting up the bare basic page. Catch you all tomorrow.

I was chatting with my partner yesterday about how most people, unfortunately, hate what they do, the vast majority of their lives. At first, I think I got into business with the lure of freedom by the 4 hour work week. And as I progressed more and more, I realised that the goal of what we do here as Productized Coaches is to wake up everyday excited. With business and whatever you do, you're either in it or doing the work for it. This is the whole point of one of my favourite books "Effortless" Not just doing what is essential but loving it. Which is why I realized the happiest times in my life were the farthest thing from hitting a goal. It was doing the work and loving every second of it. That was a blast. Which is why I'm going to be removing all talk of income targets going forward. And instead go deep into the art of getting buyers and clients without calls. Because I feel like I've got the best gig in the world when I can jam on offers all day long. To love the creative flow because this stuff is too damn fun for me. While helping you do the same. Because there isn't an easier path to fall in love with your business again when the ads run themselves (with Claude's help). Alright, off to finish working on the deck for SWYS next week. Details are here if you want to join us. Zac.