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Offer Deep Dives With Marty is happening in 32 hours
How To Scale to 100 Buyers/Day With Personalization
Taxes are DONE! 🎉 Was pretty darn easy in Canada as we've got a good accounting + book keeping team. Wanted to share a quick note on our plan to aggressively start scaling our offers in 2026. I always looked at Agora Financial as the true modality of scaling offers. They were the undefeated kings of this selling the same front end offer with different packaging over and over again. They had a simple rinse and repeat formula that worked over and over again: A) Take their main product (newsletter subscription) B) Put a rotating bonus in front of it C) The bonus becomes the offer that is "free" when you get the subscription. Back in the day most people didn't do this because it required team, tech and more to get this dialed in. Now I see this is not only possible but will be a necessity in the future if you want to consistently get buyers. Because the big shift in marketing in 2026 I guarantee will be personalization With AI we now have the ability to create sales pages and landing pages in minutes by going into Claude without having to touch a page builder. Furthermore we can now create dynamic offers that adjust based on what ad is click on. This is what I'm diving into more and more as we aggressively scale our offers to hit our targets. Because the old model of running to one sales page to scale is playing the game like it's 2020. As we unpack this I'll be sharing how to do this leveraging Claude Code inside The Semi Passive Income Sprint. So you don't have to log into a funnel builder and you can just tell Claude via Telegram "build this thing" or "make this change" an Claude will go do it. The future is here and it's deleting any resistance that tech brought us. If you want the details reply back with "Semi Passive" and I'll send them your way. Zac P.S We close down and start on Monday
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"But Claude Code is Scary!" 😬
I was chatting with a previous client who shared a similar sentiment that a lot of people are probably feeling: "Claude Code is Scary! I'm using Claude Cowork to build this thing because CODE is for developers" And at first glance, it definitely seems that way. Especially if you do any research online and hear the words like "terminal" or "agents" But now the reality is FAR from the truth! Because with this ONE Claude Skill I discovered, you'll turn Claude into a smart software developer that can take your vision and build it out in real time. And when you pair it with my mega prompts I've created leveraging this skill it becomes push button easy to actually create anything you please. However, just like creating courses, creating the platform is just one part. You actually have to know how to sell it... And I'm already seeing people make massive mistakes online doing this the wrong way where they create a commoditized AI product that just looks 👎 Which is why The Anti Prompt Method is going to cover not only how to BUILD but exactly how to position your new fancy shamacy AI tools to maximize the number of clients rolling in. We go live tomorrow and the page shuts down when we start. The details to join are in Skool. Zac
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$2K Proof Info Ain't Dead
Happy Sunday, I'll be the one to say that I truly believe we are still ages away from from selling information products/coaching being "dead". Yesterday we did over $1800 in front end sales for our Micro Offer that is all templates, courses, PDF's and resources. Zero AI at all in that front end. However, this is working today. The nature of practically zero barrier to entry selling information products means you And I'm always looking what is going to be a few more steps down the line. What I see is pretty clear: A) AI usage is going up. I know because I'm presenting to a team of 10+ tomorrow on how to use Claude and most of them never used it before. B) Human connection is more needed than ever This is where you create a true hybrid of coaching, courses, resources and AI tools C) People are busier than ever Not because time changed but the world is more distracted giving us less time And all these things lead me to believe that the "course" of today will look nothing like the "course" of the future. It takes a fundamental change in thinking. From spreadsheets > chat and logging From worksheets > guided experiences This is what we're diving into on Tuesday together. While showing behind the scenes and taking questions on how I use AI day after day to scale our business to 100K/month. It's the mission critical piece to turn your knowledge into a semi passive income stream. All the details are here. Zac
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$2K Proof Info Ain't Dead
Bullet Point Plan to Get to 100K/month
We did 110,564 in March with our publishing offer. So here's my dead simple plan to get the Productized Coach to $100K/month: - Bring my publishing partner Jack into this biz (he's meditating in the woods right now on day 9 of 10 and he's going to be pumped when he sees the Stripe account when he's back) - Get 30 buyers per day with a Micro Offer sharing the tools we're using to scale our publishing partner - Host Overnight Offers showing what we're doing on the publishing side to get clients into thee Productized Offer - Retain clients by delivering world class client results + partnering with experts - Publish content on YT and IG to document the journey for my girls. It's really that simple but takes work, discipline and perseverance. And the main way I'll be doing this is by completely obligating the competition with AI Infused Offers. Nobody wants a PDF anymore. Nobody wants to fill out a worksheet. That was just the best way to get clients results. Now with the tools we have available to us we can create DRAMATICALLY better offers at a fraction of the price. I'll be sharing exactly how I'm going to be doing this inside The Anti Prompt Method next week. All the details are here. Zac
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Bullet Point Plan to Get to 100K/month
The 10/90 Rule to Stop Promptabating
Quick one on avoiding promptabating yourself... AI has become a black & white box that can theoretically do everything. The problem hits when you go down the frame that AI MUST do this thing and we outsource everything to AI. I've caught myself trying to prompt something when I could literally do it myself in 5 minutes. It actually costs me more time to use AI than not. And so this is my frame and I'm calling it the 10/90 rule. Whenever you ask AI to do something, you MUST do the mission critical 10% of it yourself. Doesn't matter what that is but you must do it. You can work with AI to do it, that's cool. But you must be the one creating it. Then the other 90% can be outsourced. Perfect example today was when I was working on a new offer doc. I did the 10% mission critical bit (the top 5-10 lines + the plan for the offer in my own tone of voice). I then let AI clean up the spelling, make a few great suggestions and do the other 90% I didn't want to do. This is the way to effectively use AI because it's rare you will one shot something and it will be "perfect"...especially following any sort of creative work. You'll see it through your lens and you'll hate it. Work back and forth with it to dial it in. Get AI to fill in the blanks rather than do the job. Exactly what we're doing in The Anti Prompt method next week as what you build will be entirely dictated by the vision you set. All the juicy details are here
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The 10/90 Rule to Stop Promptabating
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Sell While You Sleep
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