I’ve been spending some time "vibe coding" lately—playing around with design and AI for the new Sell While You Sleep page. Now, to be clear: I never really do this stuff myself. (My team normally handles design because I hate getting in the weeds of funnel builders just as much as you do). But I realize a lot of you folks are in a position where you need to do this yourself right now. It takes time to hire the right people (which is why I’m planning a new VA training for you all in 2026 so you can get this off your plate). But until then, if you hate funnel builders, I know it can get super overwhelming. After analyzing the vibe coding process and playing with the new page, I realized it really comes down to three mission-critical things. If you have these three, you win. If you don't, the page breaks. Here is what actually matters: 1. The North Star Promise This summarizes your entire offer and the outcome they will get in one simple sentence. Forget the product for a second. Forget the bonuses. Forget the modules. If you nail this line, you will build the product and the bonuses off of this premise. That’s why the North Star Promise is so important—it is the guiding light for everything else on the page. 2. The Copy You do not need a super long-form sales page here. We just need to be blunt. Show them what they are doing right now that is not working. Show them your path to get a result that is faster, better, and easier than anything they've tried before. Keep it direct. 3. The Images (Demonstration > Design) A lot of people confuse "funnel design" with images. I actually think the core thing that makes a really good offer is demonstrating the product. I’m talking about: A step-by-step graph. An infographic. A clean product mockup (using the actual product). A visual diagram to demonstrate the mechanism. These are the most important things. The gradient backgrounds, the fancy shadows, the flashy funnel elements... none of that really matters. You can put those three elements on a plain white background and it will convert.

What to focus on if you want to scale your offer 👇

We have a tact to overcomplicate things and make them "difficult". Selling without sales calls can be new and scary if you base your entire business on a model of selling. The simple fact of the matter is launching an offer with a Productized Offer doc is actually quite simple. And it's thee perfect time of the year to do it because you can put a nice spin on it for the holidays. Tara's offer doc allowed her to clear over 92K in sales around this time last year. All from a doc without calls. But writing the doc takes work. I don't know about you but I'm not excited to sit down and fill out templates. Could never follow those damn things for the life of me. So that's why I built an AI Operator trained on thee best offer docs I've created and deployed for myself and clients. And as part of BF, you can get lifetime access to it for a $100 alongside a few critical workshops on winning in the AI era. All the details are in the doc here

Happy Sunday, I've realized after being in the game for over 7 years now that the ONLY way to get business freedom is through leverage. Usually, that means hiring a massive team, building complex automations, or spending a fortune on ads. But I’ve found the most powerful form of leverage isn't in more people or more tech... It's Leverage Through Offers. This means building specific assets that do the heavy lifting for you. So you can actually step away, prance around the tree, and still see sales and clients rolling in. To do this you need three offers working: 1. Productized Offers Enroll clients into a premium recurring revenue offer all year round without sales calls. 2. Overnight Offers Get paid to create. You create workshops/assets to deliver for your clients, sell access to everyone else through paid + organic. Becomes your "conversion" mechanism to rapidly get more clients. Example: https://productizedcoach.com/evergreen-ads 3. Micro Offers Take your best Overnight Offers and flip them into evergreen Micro Offers that run and bring in sales 24/7 even when you don't have wifi. Once that Evergreen Ads workshop was validated with paid ads, I created a smaller version for a Micro Offer: https://ads.sellwhileyousleep.com/ This is how I built a practically self growing ecosystem without worrying about logging into social media or sticking to a posting schedule. Create offers that do the work for me. And for this Black Friday, I wanted to make sure you had the tools and resources to create all of them. So I’ve bundled up my top-selling workshops of the year into the Productize Yourself Black Friday Special. You can grab my top selling workshops + get lifetime access to a few of my AI tools for a silly low price. Details are here. Zac

Happy Sunday, Thanks to all the folks that reached out about the 7K Sprint, will be getting back to you tomorrow. Sunday's are a day where I'm offline the vast majority of the day. And the goal of business in my mind is to be able to sit back on a weekend and not feel the burning pressure that the ship is on fire. So here's a simple practice exercise I highly recommend if you're ever stuck or feeling overwhelmed by some element in the business. 1. Ask yourself what must be true for you to not stress in this moment. Saying "being present" is great but what are the metrics you desire to hit in order to be able to take this day/week/month "off" without worry. 2. Write down those targets and think initially of the offers you must have in place in order to hit them. Example - if you need to grow your ecosystem, you need buyers. If you need more clients, you need a Productized Offer. 3. Close the book/screen/lock the phone and let it rest in your subconscious for the day. Workout, take showers, walk lots, pray, meditate, dance, music...anything that lights you up. What will happen is you'll get a "download" from god/the universe and it will suddenly just pop right into your mind. There's that old Lincoln quote about sharpening the axe. This is the modern day version of that where the mind and our ability to create is how sharp our brain is. My only rule for this? Don't go directly to AI. You'll go down a wormhole. Instead, be the captain steering the ship and let AI work with you to guide it forward. Zac P.S I did this when I was dead broke to. Hustle is powerful only if you are hustling forwards vs around in circles.