Hi! Just an update that I went from $65 to $112 day for daily ad spend (I know it's still small compared to $1,300 😂) but the cost per purchase is steady and great EXCEPT when I add a new flexible ad into the existing adset. It takes a few days to adjust and perform well again. Normal right? My question is, how do I know when to add a new flexible ad? I feel like right now it may be a bit too much for my budget to have 4 flexible ads, but not sure because everyone says with Andromeda the ad fatigue happens fast so I'm like trying to prevent it somehow. What would be your rule of thumb to add a new flexible add. Does it depend on budget? On previous performance? Both, lol? Thank you!

What would be best practice if I want to run retargeting ads. Would you suggest excluding purchasers and maybe even website visitors? Or the main campaign should also play the role of retargeting?

I believe going into 2026 that the way to really make your offer "pop" will be the subtle nuances in conversions. What do I mean by this? Well, I see that right now the first instinct folks default to in every single market is "use AI to write this thing". And yes, I do that myself to get the rough draft. But I actually see that one of the things that's going to make offers work is the ones that sound, read, and feel very different then the norm. Example: One ad that performed well for this client in the past had a simple mistake that made it go viral. The first line of the ad was "Do you ever feel like your mind has one foot on the gas and one foot on the break?" Oh my gosh the comments of the folks letting me know my error turned into a massive thread. The best ones in my opinion were around the motion of "I don't trust your business if you can't spell right" - these people are always completely full of 💩 But stuff like that is what makes us human. Perfectly perfect. And it's often the way I would write sales pages. I absolutely love getting Claude to give me that first rough draft...no doubt about it. However I will always go through, reprompt and make a good chunk of manual edits to get it sounding just right by filling in the gaps or changing the things that were missed. Competiting in the AI era comes down to either two things: A) Moving lighting fast and shipping like crazy (wide). B) Going deep and narrow to make something great (long). Both work, it just depends how you want to play the game. Zac

Just a quick heads up I'm working on something so I'm going a little quite here. For context, our partners offer (which me and my partner own a 50/50 stake in) is scaling well on the front end. However, I know all the money is made on the backend. So what I've been doing is religiously learning about webinars and how to run them. Because for this offer, we want to do it as a free event vs paid to simply increase the amount of volume into the backend without creating new assets. This works well when you have the front end volume and you simply want to install a bi weekly activation campaign to flip buyers into clients. Aim is to hit 100K in February so I'm staying focused on this for now. But as we scale, I'll be keeping you updated and hosting new workshops on what's working and what's not.

Happy Sunday, I'll be frank… This month has been "good" and filled with lessons. Still going to hit 30K in revenue so that's ✌️ But I know I could have done significantly better IF I made a few critical distinctions in my offers and the market. So to help you ensure you don't make the same mistakes I do, I've got a few deadly sins that you must never make if you want to run a lifestyle Productize Coaching Business. #1: Homework Shout-out to James Kemp for this one. I remember on a coaching call last year he said "I don't do homework for clients". An important frame that is mission critical if we are focused on protecting our time. What this means is that we are not spending time away from answering q&a messages or hosting calls to do any work ourselves for clients. I made this mistake this month when I thought I could work with folks to create their Micro Offers. And although they are all great people, I've lost money on my time compared to launching more ads/offers. Or even the opportunity cost of taking on a new partner in our publishing side of the business. Or even the opportunity cost of taking on a new partner in our publishing side of the business. So an important rule is to ruthlessly protect your time. Either build an agency and charge 10X what you're charging now so team can handle all fulfillment or charge to hit the vision as fast as possible without involving you working overtime. Which leads to 2… #2: Obsessing Over Competition Who is Tony Robbins competitor? You could probably list a few people but the guy is going to pull an 8 figure launch at the end of this month with his event. If he compared himself to every NLP Practitioner he would be a commodities therapist like most of those folks are. Instead, he's just "Tony Robbins". Same goes for you. This is not a stage of achievement, it's simply a decision. The number of people who buy my stuff based on my "vibe" must be 3/4 of my business. Vibes sell baby 😎 My mistake was I saw competitors offering dirt cheap AI funnel builds which resulted in…homework for me because I see the flaws in the copy & offers it created.