Happy Monday, Today did a very short training on how we're scaling our ads up to $3K/day publishing 30+ creatives per week with Claude Code and Codex. Everything from image creation to writing the ads to publishing them in the ads manager. And it made me pause on the *value* of a human when AI can now do so much (and will be able to do so much more in a few months). The simple answer? Humans bring a new paradigm/idea into the equation and AI does the grunt work. Example: We have a front end that's currently doing about 1200+ per day in sales. Decent ROAS. And I know with 100% certainty that if I went to Claude or ChatGPT to come up with the big idea or the "Vision" of the business it wouldn't The hook for this offer would have never come from AI. Maybe after YEARS of prompting but I doubt it. And it's the simple reason that AI follows formulas and does it extremely well. This is why it can create decent ads, copy, hooks etc. And so the way I think is very simple now: Humans are the thinkers and the big idea creatives. AI does the work. Then we make sure the "work" is good. Which is why we're shifting to an entirely first AI first company. Skills > SOP's. Workflows > Repeat Tasks Because once you can sit back and let Claude practically scale ads for you then you're ultimately close to leverage through offers. Spend your time on the most important tasks and let AI do the rest. Alright off to enjoy the evening and work on our platform a little more. Chat soon, Zac

@Thomas O launched his first rainmaker campaign and already 2.5X his investment of working together in 2 weeks BEFORE he even launched ads.

If you're debating between the two, get Claude. And I highly recommend just "sticking with Claude" if you catch yourself promptabating. I've been testing both and using both for some of my workflows but Codex gave me thee biggest headache trying to publish some ads today. The best part about ChatGPT upping their game is Claude is forced to get better. So if in doubt, stick with Claude.

Hello guys, I am a health coach mostly focusing on energy/hormones/sexual health and I get clients mostly from Youtube organic, not many clients but it is ok, but I want to scale and I tried also paid ads like Google ads-complete waste of money, then I have started Meta, first to low ticket Skool community first $99 then $37, not even one sale, here is the page https://www.skool.com/elitebiohacking/about and later I was running page conversion ads to website and booking a call http://androgenrecovery.com/ for page conversion I had only like one client, that I was following like crazy, then I run also Lead Ads, here I have added more questions but lead quality was terrible even with more qualification, what can I do? Thanks

No better way to start off the week with $1K+ with a nice ROAS. I'm currently working right now on a brand new Micro Offer for the Productized Coach and finally got the pages DONE. I believe this will be a 7 figure offer the way me and Jack are ping ponging back and forth to get it really dialled in. But one thing I realized is if this does take off it would transform what The Productized Coach is. Not in a bad way, actually in a way that the business becomes VERY focused on true leverage through offers that do the work of delivery without you being the bottleneck. That was true for me in 2024 when AI was pretty 💩 And it's more true today now that AI is where it's at and gaining ground day after day. However, the ONE thing I want to remind you is that every single thing keeping you down a specific path is hurting you. For example, if you launch a backend offer and enrol clients into in and have a genius idea of a better way to get the vision they want, you can change everything to get there We often put weird ideas in our brains of what we can and cannot do especially if we put someone into a program/container for a set amount of time. Learning to pivot on a dime and follow the waves is the lifeblood of our business. Every single time I've seen someone hit 8 figures in our space they did this. Dan Lok was a beautiful example of this leveraging Youtube and high ticket closing during the Russ Ruffino Clients on Demand high ticket era. He saw a market and created a way for everyday people to get a piece of it while leveraging a platform that handed him millions of free views. Moral of the story? Don't be afraid to pivot. Move fast, trust your gut and bring your clients along for the ride as they want to ride that momentum too if you unlock something new that will get them to the vision in the fastest, easiest way. Zac