No better way to start off the week with $1K+ with a nice ROAS. I'm currently working right now on a brand new Micro Offer for the Productized Coach and finally got the pages DONE. I believe this will be a 7 figure offer the way me and Jack are ping ponging back and forth to get it really dialled in. But one thing I realized is if this does take off it would transform what The Productized Coach is. Not in a bad way, actually in a way that the business becomes VERY focused on true leverage through offers that do the work of delivery without you being the bottleneck. That was true for me in 2024 when AI was pretty 💩 And it's more true today now that AI is where it's at and gaining ground day after day. However, the ONE thing I want to remind you is that every single thing keeping you down a specific path is hurting you. For example, if you launch a backend offer and enrol clients into in and have a genius idea of a better way to get the vision they want, you can change everything to get there We often put weird ideas in our brains of what we can and cannot do especially if we put someone into a program/container for a set amount of time. Learning to pivot on a dime and follow the waves is the lifeblood of our business. Every single time I've seen someone hit 8 figures in our space they did this. Dan Lok was a beautiful example of this leveraging Youtube and high ticket closing during the Russ Ruffino Clients on Demand high ticket era. He saw a market and created a way for everyday people to get a piece of it while leveraging a platform that handed him millions of free views. Moral of the story? Don't be afraid to pivot. Move fast, trust your gut and bring your clients along for the ride as they want to ride that momentum too if you unlock something new that will get them to the vision in the fastest, easiest way. Zac

Me and my partner were just mapping out our plan to get our offers to 100K/month each. And so I thought, why not help some folks get a crystal clear path and clarity on their next moves to hit 30K/month. So I decided to open up 5 spots in my calendar to do just that. Once they're gone, they're gone. Details are here.

I think we just watched a multi-billion dollar lesson in essentialism. So yesterday, OpenAI just rolled out GPT-5.5, and I’ve been playing with it inside ChatGPT. My expectations were meh thinking everything would suck as usual with Open AI. But I have to say my expectations were completely blown away. Not "perfect". But the $20/month model is better for some things I've seen than Claude Opus (which is quite pricy and slow compared to GPT) However, this email ain't about flashy models and fomo. The real lesson here is how Open AI got here. Because for a while, ChatGPT was starting to feel like the losing model. Not because they were dumb... Because they were doing everything. They were focusing on SO many products from an AI Video social network and all these other internal incentives. I remember when Gemini launched their new AI model in November, Sam Altman realized they were going down the wrong path. So he said something like: "We're ONLY focusing on making our AI Models great, we're cutting everything else." And so he made a bold mode and murdered Sora, their video creation model that hit #1 on the appstore at one point. The disciplined pursuit of less really means killing products that could be making you buckets of money. So they scraped it. Essentialism is not “doing less” so you can feel calm. It’s ruthlessly deleting everything that makes the main thing weaker (even if it's making money). I had to relearn this the practical way this week myself. Me and my partner Jack are scaling a publishing offer. We’re around $60K in revenue this month, so far. However, we hit a snag. The offer was ripping up to 2K/day in sales earlier this month. Then? Dead. At first, we started brainstorming the usual things... Maybe change the headline.... Maybe reposition the page.... Maybe rebuild the whole front end with a different frame. Or just burn the whole damn thing down and come back with something smarter. Then I looked at the page and thought: