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Weekly Call With Chris is happening in 33 hours
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Want to Jam on Your Offer Next Week?
I was gonna send you email about this last night, but it was my first day of judo, and was a bit dizzy to say the least 🥋 But I decided after seeing: A) Folks in our popup community use Zac AI to help them build their offers B) A number of people wanted to join the longer sprint which I cancelled. C) There's nothing better than getting a fresh set of eyes on your offer. So I'm going to host a little Offer Jam session next week on Tuesday at 11:00AM PST for all folks that joined Mid Ticket Freedom 2.0. If you want to jump in and get access to Otis who can build your Mid Ticket Workshop for you so you can get an offer live and getting buyers... ...the page is here. Zac P.S You'll also get a week free of using Zac AI inside Productize 2 to help you shape your Mid Ticket Offer and make it pop.
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Jul 23 • 
Wins!
Campaign Update: Stop the Wrong Men at the Door 🚀
We recently wrapped up our first campaign for Stop the Wrong Men at the Door, and I thought I'd share some of the numbers and what we've learned. Results: - 22 front-end sales ($27 offer) - 8 order bump sales - 2 coaching upsells ($222 each) - 4 bundle sales ($157 each) - Just over $1,750 in total revenue - $123.89 spent on Meta ads The paid ads generated 4 attributed purchases, while the rest of the sales came through our email list and some organic activity. Because everything fed into the same funnel, our attribution isn't perfect, something we'll definitely improve for the next launch. One of the most encouraging metrics was that once people reached the checkout page, around 25% purchased. That tells us the offer itself resonates. The bigger opportunity now is improving the top of the funnel, particularly the hero section of the landing page, so more cold visitors continue through to the checkout. Another highlight was our live presentation. We had around 11 people attend live across the two sessions, and 4 purchased the $157 bundle, which was a really strong conversion rate and gave us confidence that the product is delivering real value. Our next focus is making this funnel work more effectively with cold traffic. We'll be refining the messaging, especially the hero section, improving our tracking and attribution, and then testing whether we can scale profitably with paid ads. Overall, we're really happy with the first run. Lots of things to improve, but it's encouraging to have a product that's converting, getting great feedback, and gives us a solid foundation to build on.
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My first 4 sales in 24h make me HAPPY
Hey Catalyst Friends! Time for some emotional realness: I struggled the past week to get my stuff online … and I also got my first 4 buyers. Yay! OMG the whole Zac & Ai part was just fabulous … the GHL and Meta part was struggleshit. No kidding. Just to give you an idea: I planned to launch last week Friday, and eventually launched yesterday 5.30 pm! I almost threw my iMac out of the window. Yesterday I had a first sale after 3 hours for the basic offer, today I had 3 sales, 2 for basic + 2 order bumps, 1 for basic + 1 order bump. I struggled a bit creating this and yet I am so happy 😍 I am still in the testing phase but these tiny victories make it already worthwhile. If I can get 4 buyers in 24 hours, I can get 40, or 400 or 4000 in the coming times. I have so much to learn -because I literally knew nothing when I started this journey. Thank you @⁨~Zac Hansen⁩, your method will change my business. 🙏🏻
Mid Ticket Workshops > Paid Skool Community
Funny thing I found running Mid Ticket Workshops... I often make more from running a monthly Mid Ticket Workshop than many paid Skool communities. Most folks I talk to who slap on a paid community to their offer is simply because they hear "I can't afford it" too many times. And instead of just adjusting their market to the people who *can* afford it they start a low cost paid community. Which ends up slaughtering their ascension while building them a second job. When Thomas for context had a paid Skool community, he couldn't get it past $3K/month. Churn was VERY high and he was grinding to keep people in there. So when we burnt that puppy down, he went from making 3K/month to having a 30K month by just changing his offer. And the first time he ran a paid workshop? Did just shy of 3K before the ascension. Guy basically made the same he made with his Mid Ticket Workshop without having to host bi weekly calls and managing a community. People just like *lifetime* Netflix raises their price by a buck and millions cancel. Which is why I love running Mid Ticket Workshops. I know I'm going to bolt on an extra 4K-15K+ in MRR just by doing one a month and selling lifetime access. And the repat buyer rate is so high that it acts like built in MRR. (Plus they scale WAY better with ads to a lifetime product vs running ads direct to a paid community.) So if you want to bolt on a nice extra revenue stream to your business with built in ascension, all the details to join us live and get yours dialed in next Tuesday are here. Zac
Ads not spending
Launched ads on Saturday, but Meta hasn't spent a cent yet. No techinal problems affecting the account. Anyone else experiencing this too?
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Sell While You Sleep
skool.com/sell-while-you-sleep
This is the place to get buyers day after day even when you don't have wifi.
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