Lessons From a $41K Day in Profit + Poll For Next Workshop

Zac Hansen

Mar 20 • Announcements

I'll start off with saying webinars are A LOT of work if you're selling direct to cart.

So it's Friday, I can lift my head up from the initial launch (have another live one Saturday).

For context, I've been working on a webinar for a while for our publishing partner.

And I mean...a while.

Thought I had the original draft after I created it with Claude only for it to be complete and utter garbage.

So I burned that down and started from scratch.

The messy middle of learning something new is messy.

But I wanted to go deep into the trenches of running a good webinar.

And the other day, was definitely a success.

Had 220+ people live and 41K collected in backend sales without calls.

Not a bad start even when the screen was so blurry you couldn't see the finer text and a whole range of tech stuff went wrong 😂

So for simplicity here I'm going to break down what worked and what sucked.

What We Need To Get Better At:

First Creating Webinars FASTER

My gosh, webinars!

In the end, the content and everything for the webinar was absolutely 🔥

But at the same time...it took so damn long to build.

Learning from Jason Fladlin's program, who's one of the best at webinars, he scripts out all of his webinars and THEN turns it into slides.

My idea was to use AI to do a huge chunk of this and honestly it cost me more time than it was worth.

Simply because the voice came out wrong, a bunch of stuff wasn't true and it didn't flow well.

It just made a bunch of stuff up and even though I was using literally the best Claude models, it still just didn't work well.

I would say AI is probably really damn good here if you're trying to bullet something out and rant.

Also way more forgiving if you're booking calls or lower ticket price.

But we wanted folks giving us 3K paid in full of the webinar to a luke warm/cold audience.

My partner and I frantically going through the deck after 2 referrals updating things making it better until late into the night to rock it.

However looking back, know EXACTLY how I would do it in 1/4 the time now if I ever had to do one again.

Next big flop:

Running ads TO Webinars Direct Didn't Convert

We tested a few hundred dollars of ads going direct to the free registration.

And not to my surprise not a single person that joined from a free opt-in purchased.

(Hate those freebee seekers lol)

I think the play for this if you really want to get it dialed in is to liquidate ad spend before they even hit the webinar by having a Micro Offer on the TY page of the opt-in.

Then you can optimize for purchases and let it rip.

But 100% focus on buyers and our front end is getting about 15-20+ a day so we're golden there.

Next...

Not Enough Time Prepping the OFFER

We rehearsed EVERYTHING but the offer.

Plan was to rehearse it day of but our partner's mom's house literally got robbed morning of (talk about bad luck!)

Which is where our partner fell a little flat because he was winging it.

It's like going on stage in front of 200 people and someone hands you a script without a chance to rehearse.

Still, he did a great job and we're fixing it up tomorrow.

That makes sure everything ties in.

Also directly relates to workshops.

Next screw up...

Not Jacking Up The Stakes of Saying "No"

You want to radically raise the stakes of the decision to join or not.

I saw a lot of people in the comments saying "this looks great but I just can't do it right now."

I believe on live this is one of the best pitching skills to learn where you amplify what's really at stake if they say "yes or no".

This is what great sales people do.

They raise the stakes of the decision so people ultimately know what they're doing.

Final mistake I'll note here is overcomplicating slide design.

I spent so much time fiddling with this and in the end with ai and crap.

In the end, dead simple slides work well.

Still feel like it's the same with websites...

I heard a gent who rebuilt his entire funnel in "Framer" - a really clean crisp website design platform and conversions absolutely TANKED!

I'm very bullish on making things "ugly" so people's AI radar doesn't catch on the second they hit a site.

Now...

What Went Well:

Pitch at the start. I'm going to test this for paid workshops.

No recordings. We had a 30% show up rate which is MASSIVE for free webinars/trainings/workshops/!

Make it Valuable it should give people massive "ahha" moments through your presentation. If you don't, you lost it.

Build Your Own AI Platform That Does The Work For Them

Overall, I love learning new stuff like this.

And I need to get back to sharing more insights now that I've got some things figured out.

Like building AI platforms that do the work for your clients that uniquely represent your genius and style.

Like turning ugly ass bonuses and resources that you keep in Gdocs and turning them into a custom dashboard that are way more interactive and easier to interact with it.

Actual useful uses of AI vs slop.

And soon, SWYS 2.0

But that's down the line.

We're at 60K in sales this month for this offer now.

42K in profit so not too shabby.

And we're going to get it up to 100K soon.

More to come.

And by the way...I'm working on a few things behind the scenes and wanted to know while I'm scaling up partners...if I could create something to help you...what should I focus the theme on?

Turn my "business" into a Semi-Passive Income Stream that runs in 5 hours per week with + One VA?

Getting a MINIMUM of 3 Buyers Per Day

Getting Clients Without Calls

Using AI To Build Better Products & Get More Clients

All of the above 😁

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