I was chatting with my partner yesterday about how most people, unfortunately, hate what they do, the vast majority of their lives.
At first, I think I got into business with the lure of freedom by the 4 hour work week.
And as I progressed more and more, I realised that the goal of what we do here as Productized Coaches is to wake up everyday excited.
With business and whatever you do, you're either in it or doing the work for it.
This is the whole point of one of my favourite books "Effortless"
Not just doing what is essential but loving it.
Which is why I realized the happiest times in my life were the farthest thing from hitting a goal.
It was doing the work and loving every second of it.
That was a blast.
Which is why I'm going to be removing all talk of income targets going forward.
And instead go deep into the art of getting buyers and clients without calls.
Because I feel like I've got the best gig in the world when I can jam on offers all day long.
To love the creative flow because this stuff is too damn fun for me.
While helping you do the same.
Because there isn't an easier path to fall in love with your business again when the ads run themselves (with Claude's help).
Alright, off to finish working on the deck for SWYS next week.
Details are here if you want to join us. Zac.