Hi Everyone, Just sending over a quick hello to everyone in this group. Just had a great chat with Liam and looking forward to sharing as things progress., I've been in the agency game for 19 years offering web + marketing for clients... my agency has seen many iterations - we have clients from all over Aus across multiple industries and while our quality has been good during this time, and we've moved to a 95% recurring revenue model, in the modern market our deployment for clients has simply created too much complexity for our team to deliver across too many industries. Was nice to see someone local offering agency level support, I'm really excited to start our niching down process and sharing our experience while we roll this out with everyone in this group. I'd love to hear from any other agency owners who have taken this journey already! Any key takeaways for those starting to niche down? (we have two niches we're looking to target to start already!)

Who would be interested in a live training (completely free), breaking down how I land high-value & more importantly, high retention clients like this? You only need 18 - 20 clients like this to make $1M from your agency Comment "clients" if you are interested 👇

Big congrats to Koen for hitting the glorious 7-figure run rate. We first started working together about 2.5 years ago and it's incredible to see how his agency has evolved and grown. I know you'll learn a ton from this interview... If you want results like these then joining my inner circle will help: APPLY HERE Some of my main takeaways from this conversation were: ONE: Find the right deal structure/money model for your niche. In this agency business, we have a few different monetisation structures at our fingertips. For example... retainers, pay per lead, rev share, performance fee's, build & release etc There's always debate on which of the above are better and the reality is they all work best when paired with the right niche and client avatar. Some niches thrive with a pay per lead model, other niches you'd never consider it. What this looked liked for my agency and same with Koen's is using paid in full deals. This is where we simply pitch a client a 6 or 12 month package and give them a slight discount for paying up front and. in full. So a 6 month PIF might be $8K vs them paying $1,800 per month. You close 4 PIF's you make $32K that month VS you close 4 retainers you make $7200. In my niche real estate agents have "chunk flow" instead of "cash flow". Meaning they get paid in big lump sums not consistent recurring payments. So they prefer to pay their bills in the same way... (makes sense right). TWO: Find your micro niche & specialise Almost ALL the agency owners I know right now that are crushing it have discovered hyper-specific micro niches that allow them to increase client retention, charge more and acquire clients more easily. It ends up naturally happening the longer you've been serving an industry. You just learn who is better to work with, who is easier to get results, what are the markers of people that are serious and would be a likely buyer. In Koen's case he stopped selling to local real estate agents and started working with international real estate agents. The kind that sell off the plan new builds and projects to international investors and general buyers etc.

Watch this video to begin. I look forward to working with you in this group 🙂 --> Book Your Complimentary Implementation Call --> Book Your Complimentary Implementation Call Don't have the One Man Agency Book yet? 👉 GET IT HERE