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Agency Scaling Secrets (ASS)

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2 contributions to Agency Scaling Secrets (ASS)
New Member- Agency owner ready to scale! :)
Hi Everyone, Just sending over a quick hello to everyone in this group. Just had a great chat with Liam and looking forward to sharing as things progress., I've been in the agency game for 19 years offering web + marketing for clients... my agency has seen many iterations - we have clients from all over Aus across multiple industries and while our quality has been good during this time, and we've moved to a 95% recurring revenue model, in the modern market our deployment for clients has simply created too much complexity for our team to deliver across too many industries. Was nice to see someone local offering agency level support, I'm really excited to start our niching down process and sharing our experience while we roll this out with everyone in this group. I'd love to hear from any other agency owners who have taken this journey already! Any key takeaways for those starting to niche down? (we have two niches we're looking to target to start already!)
3 likes • 23d
Thanks @Liam Casey - Sorry was a bit slow on our call today lol - had several back to back meetings before our chat. Appreciate you spending the time to hear where we are at and offer your insight. Especially with a last min booking in your calendar!
1 like • 14d
Hi @Oscar McKenzie-Linnell - we started as a web dev agency - its been farily successful - our marketing side is the newer part of the business but has been running in one form or another for a fair while now. Our web team is pretty dialled in - its very processed out but can be a highly complex process. Most of the vastly successful agency models I see in the market today cater to simplicity and less services rather than adding more. (scaling to say 100-500k per month with maintaining great net profit - this is only really feasible with simplicity - not adding complexity.) We will be keeping our web side but actively pulling back on scaling it due to the complexity factor for now - it's a great little earner for us and is now at a point im happy with results, team, and delivery on a recurring revenue basis, however the team required to run it optimally at my desired level of quality is quite sizable. I would ask it back to you - if your team are kicking goals in the marketing space (assuming that's what you do) why wouldn't you just simplify that and scale it massively rather than adding more complexity? If your marketing side isn't 100% dialled in with a solid acquisition funnel in place and running without you mostly, then I wouldnt add more to your plate. Also - looking forward, web dev is predicted to become more and more obsolete- within a few years prompt generated websites will likely suffice or outshine custom dev in most cases. Fine as an upsell but see above, dial in being indispensable first. Just my 2 cents :)
Leads Mastery Question
Hi @Liam Casey - Just looking through the leads mastery course going to start that today. Notice the section "6) How To 10X Retention & Client Result" - is empty? Is this intentional?
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Eden Brownlee
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5points to level up
@eden-brownlee-6522
Senior Digital Strategy Consultant & Agency Owner of 19+ years.

Active 14h ago
Joined Sep 16, 2025
Gold Coast
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