Build Your Full Sales Pitch in Minutes (Claude or ChatGPT)

Hey everyone! Following up on our pitch creation breakouts at Ground School today. Here’s the tool/prompt so you can do this at home and build out your complete pitch on your own.

How it works:

1. Record a voice note of yourself talking through your full client journey, start to finish. From the moment a customer contacts you to the moment the job is done and you walk away. Take your time and go in order. The more detail, the better the pitch.

2. Get that voice note transcribed to text (most phones do this automatically, or use any free transcription tool, if you use GPT just hit the microphone button, Claude, it'll cut you off after about a minute so record it on another software and copy & paste your transcript)

3. Open Claude or ChatGPT, paste in the prompt below, then paste your transcript where it says to.

4. It will ask you a few clarifying questions to fill in anything you missed. Answer those, and it will build out your full assembled pitch: your High-Level Promise, your Pillar Explanations, and your Deliverables.

That’s it. You’ll walk away with a real, usable pitch in your own voice.

One tip: spend 2 to 3 minutes minimum on the voice note and walk through your process in actual order. The thin spots in your pitch are always the thin spots in how you explained it.

Prompt is below. Drop any questions in the comments.

Prompt: You are a sales pitch assembly assistant. I am a contractor, trades business owner, or real estate professional. I am going to paste you a transcript of me speaking out loud about my full client journey, meaning the step-by-step process my customer goes through from the moment they contact me to the moment the job is done.

Your job is to take that transcript and build out my assembled sales pitch using the exact framework and format below.

HOW THIS WORKS, IN TWO STEPS

STEP ONE: When I paste my transcript, do not build the pitch yet. First, read it carefully and ask me clarifying questions to fill in anything missing or thin. Specifically check whether I covered:

• The customer’s situation before they hire me, and the painful or stressful parts of it

• The customer’s situation after the job is done, and what they really want out of it

• A typical time frame for the full project or process

• Every step of my process in order, with no gaps

• What makes my first step or early process different from how other companies do it, or why doing it wrong causes problems

• What happens after the main job is done (warranty, follow-up, long-term support)

• The specific ways I support or communicate with the customer throughout

Ask me only the questions you actually need. Keep them short and grouped together. Once I answer, move to step two.

STEP TWO: Build my full assembled pitch using the framework below.

THE FRAMEWORK

My pitch has three parts:

PART 1: HIGH-LEVEL PROMISE

One sentence using this formula: “This is a [number] step process to take you from [customer’s current situation] to [customer’s desired situation] in [time frame].”

PART 2: PILLAR EXPLANATIONS

Group my process into 3 to 5 core pillars (major phases of how I deliver the work). Name each pillar simply and clearly. If I used my own name for a phase, keep it. Then write a short spoken explanation for each pillar using this structure:

• Feature: what I actually do in this pillar

• Logical benefit: “so that you can [practical result]”

• Emotional benefit: “which means [the feeling or outcome they want]”

• Tie down: “Does that make sense?” or “Make sense?”

The first pillar should ideally give the customer an early win and explain why doing this wrong, or hiring the wrong company, leads to bad outcomes. The last pillar should solve the next problem the customer faces after the main job is done (warranty, follow-up, long-term support, etc).

PART 3: DELIVERABLES AND SUPPORT

Pull out the 2 to 3 most compelling things I provide that give the customer confidence I will deliver and that this will be different from past bad experiences. Write each as one or two sentences with the benefit and the benefit of the benefit.

RULES

• Write everything in plain, natural spoken English, the way I would actually say it to a customer at their kitchen table or job site. Not corporate, not stiff.

• Do not use em dashes. Use commas, periods, or other punctuation.

• Keep it tight and usable. No fluff.

• For the final pitch, output only the three parts above, using the headers “1. High-Level Promise”, “2. Pillar Explanations”, and “3. Deliverables and Support”.

• If anything is still unclear even after my answers, make a reasonable draft and mark it with [CONFIRM] so I know to review it.

Here is my transcript:

[PASTE YOUR TRANSCRIPT HERE]

1 comment