Hey team, as promised on this morning's DSA call, I put together a quick Loom breaking down lead magnets and how to use them specifically in your business. It's about 15 minutes so feel free to watch on 2x speed. The short version: if your only call to action right now is "call for a free estimate," or "get a quote" you're leaving money on the table. This video walks through how to offer something valuable up front that captures more leads and makes closing easier, without spending more on ads. I cover specific examples for contractors and trades, plus how to qualify leads so you're not wasting time on tire kickers. Worth the watch. Let me know if you have questions.

We’re getting closer to hiring a marketing person or company and would really appreciate everyone’s input. If you’ve worked with a marketing company or freelancer, could you share: - Whether you used a company or an individual - Typical monthly cost - How many posts or deliverables you receive each month - Who handles content, images, and design - Whether they provide strategy, tracking, and reporting Also, I’d love to hear what worked well and what didn’t work for your business. And any additional information you could provide. Thanks in advance for your input!

Hey guys, looking for some feedback on a banner we’re running this season at our local city baseball games. We get: • 2 live reads per game • Jumbotron video spots • This banner displayed along the first baseline Goal: brand recognition + getting people to remember/search us later (not necessarily immediate leads at the game) Curious your thoughts on this design: • Is this clean and effective for quick visibility from a distance? • Is the website the right primary callout, or should I simplify/shift the message? • Would you add/remove anything to make it more memorable or actionable? My thought was to keep it super simple—logo + website + visual proof—but I’m wondering if I’m missing an opportunity to make it more compelling. Appreciate any feedback, especially from anyone doing local sponsorships or stadium advertising. Shane

Had another sale today! $43,533.70 Already 66% of last years total revenue and 15% of this years goal of $500k.