Jan 9 (edited) • General discussion
Reflecting on Tuesday’s Call (and a question)
I’ve been thinking about the ideas we discussed on Tuesday’s call. It’s taken a bit to process, but here are the big takeaways I’ve landed on…
⭐ Picking a Niche: Focus on People in Transition
This was the first “light bulb” moment for me:
Focusing on groups in transition (e.g., career changes, new parents, etc.) simplifies everything.
Here’s why:
The "Heaven and Hell Islands" framework becomes clearer
Their tangible and emotional problems—what they see, hear, taste, touch, feel—become clearer.
All of this sets the stage for easier pre-selling (5 Ps).
⭐ Targeting B2B Niches with N.E.E.R.
The second idea is about focusing on B2B niches, even when the offers might overlap with B2C.
The key? Target their N.E.E.R.
❗ While this makes sense conceptually, I’m still figuring out how to translate it into clear, actionable steps. Here's my question:
Newsletter Testing for S.A.M with STM
When it comes to testing newsletters with STM, I need more clarity on the approach.
Here’s an example:
Let’s say I have an affiliate offer for a dog training program.
I get a sponsorship spot in a dog grooming businesses newsletter.
The challenge?
I don't understand the audience (dog grooming businesses) well enough to know what their T3 should be.
The imaginary dog training offer appeals to their audience—the dog owners they serve.
How would the ad need to connect the dots, emphasizing how promoting the affiliate offer could benefit the business owner (e.g., additional revenue stream, value-added service for their clients)?
If this wasn't dialed out, I don't see how the testing with STM will go well
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Reflecting on Tuesday’s Call (and a question)
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