HUGE THANK YOU to @Nick Roberts and @Marcus Karl for this candid interview. They did NOT sugar coat or gloss over the Bad or the Ugly of this auction. Spoiler alert: Everyone still had fun and $174,000 in sales with $50,000 cash collected. There are HUNDREDS if not THOUSANDS of creators and influencers with 5,000 or less followers on their FB profiles, Insta, YT channels, Email lists, X, Pinterest that could... Use the same EXACT method that Nick and Marcus did. And it doesn't have to be perfect. Why? Because the auction format is SO FORGIVING! Let's make this a LEARNING thread and ASK any questions you may have! Rooting For Ya, Travis PS I double-dawg dare ya to watch this and NOT lose sleep tonight! The WORLD is OURS! At the end... I gave them a tip to bring in another $100k. In ONE WORD. Then I showed them how to cash flow this for $1 million. PPS If you got anything out of this interview and breakdown, please drop some appreciation for Markus and Nick. They really gave this their all and went into detail!

'If you woke up tomorrow in a 3rd world jail cell and you could only call one person you know to get you out…who are you calling? Don’t overthink it. Just notice the feeling you have about that person. That spark? That “they’ll figure it out somehow” energy? That’s High Agency. George Mack wrote the best breakdown I've read in ages: https://www.highagency.com/ This probably takes 30-60 mins to read but it's one of those reads that permanently upgrades your brain.

As in...SHIT. THE. BED! Ok, it didn't have the outcome I wanted, but I got great data from it. Here's how I set it up... I reached out to a handful of cool offer owners. "Are you doing a black friday promo this year?" "Hmmm...not sure. I probably should, right? Whatcha have in mind?" That was pretty much the same response from each message. Super simple. Got 5 on board out of like 7 I reached out to. I setup a Skool group. Ran a Last Comment Wins contest to fill the group. Most of the new members came from two of the partners. 1300+ comments in a little over 24 hours...300 in the last 5 minutes. Originally I was going to pull people in for an auction with a bundle of offers from the partners I reached out to. Figured I'd make it more fun to fill the group. Decided to do the auction with just one of the offers in the bundle. Wrote up some copy to pre-sell the auction. It didn't get a lot of response in my group, but did well when the partner posted it. I did a shit ton of masculine mojo and messaged everyone who commented to get them into the group. Out of like 50 people who commented on the partner's post, I got 25 into the skool group for the auction (AFTER the last comment contest...got 53 in for that one). Post went out on Tuesday. Auction started Thursday and ran for 24-hours. High bid: $750 (includes 1-1 call with partner) Not a lot of bidders to follow up with...around 12. Sent three follow up options. Only one took the lowest option. $1397 total collected. Partner sold his self-paced offer in the past for $997 (NO 1-1 calls). I'll likely just send him the entire amount. Here's the data collected... 𝐍𝐄𝐕𝐄𝐑 𝐫𝐮𝐧 𝐚 𝟐𝟒-𝐡𝐨𝐮𝐫 𝐚𝐮𝐜𝐭𝐢𝐨𝐧 𝐨𝐧 𝐓𝐡𝐮𝐫𝐬𝐝𝐚𝐲! The auction ended on Friday at noon. I had a call at 1:00. Started the follow up around 2:00pm. In their minds...people are already "out the door" for the weekend. And here's where I totally STB...I completely forgot I'd be offline all day Saturday and part of Sunday and wouldn't be able to follow up.

We’re running a Pop-Up Auction for a partner, and they want the whole thing to be completely hands-off. I'm going to create the Skool group where the auction will take place. Since I’ll technically be the creator, the group will show as “By My Name,” but the audience doesn’t know me at all. My initial plan was: In the emails driving people to the Skool group, I’d just say something like: “My assistant David set up a new Skool group where the auction will take place. Is there another way to handle this? Has anyone dealt with a similar situation? Any advice is appreciated! @Travis Sago

For uploading a CSV with emails to an autoresponder... And the emails came from your skool group... Do you setup a "confirm your email" email to go out after the upload? I did that several days ago and only 2 people out of 85 confirmed so far. OR do you just upload the emails and select the option that the list already opted in...cuz they kinda did when joining your group? I've never been much of an autoresponder guy. P.s...I also have a list of 1000 wedding photographers I want to get into a skool group. A partner is gonna use his GHL account for warming them up. Was thinking a 9-word email type of message would be good..."are you still doing weddings?" Thoughts?