Last night I locked in a coffee date for Thursday afternoon. I also woke up to see my LOU from last week was agreed to. No manifesting required.

I'm just starting to test this for my Givers... But check this out... A NEW, FUN-based outreach where I am getting MULTIPLE people on Zoom AT ONCE. Totally COLD OUTREACH and check out the pics. (3 YESSES in COLD EMAIL) Another GAME CHANGER! Rooting For Ya, Travis PS Want in on my Multiple Coffee Date adventure? ===> Check this post out PPS This REPLACES 1:1 Coffee Dates.

Hey everyone, I’m working with a new partner and need some brains on how to structure the backend offer. The Business: - Niche: High-end "AI SEO" / AEO (Answer Engine Optimization). They rank businesses on ChatGPT, Gemini, and Google’s AI search. - Price Point: Monthly retainers ranging from $2k to $40k/mo. - Economics: Margins are approx 40%. (e.g., A $2k retainer costs them ~$1,200 to fulfill due to manual outreach, link building, and content costs). - Current Assets: 10 years in business, huge organic inbound traffic, but zero email list/CRM (they never built one). - Distribution Strategy: We plan to partner with an E-com/Growth community owner since the client has no distribution of their own. The Problem (The "Consolation Prize"): The auction model relies on giving a "gift/credit" to all non-winners to bridge them into a mid-ticket backend offer. - Because this is a service agency with high fulfillment costs, we can’t just give a massive credit toward a service that costs us money to deliver. - The client does not have a digital course or low-COGS info product ready to use as a backend offer. The Proposed Workaround (Is this viable?): We are thinking of creating a "Lite" backend offer specifically for the auction runners-up: - The Offer: A "Foundational Organic SEO" package (Traditional SEO, not the high-end AI stuff). - Price: Sell for £1,000 (approx $1,250). - Cost: The client has a secondary team that can fulfill this for £500. - The Math: We give runners-up a £500 credit → They pay £1,000 → Cost is £500 → Profit is £500. My Questions for the Group: 1. Has anyone run an auction for a Done-For-You agency where margins are tight? 2. Is a £500 margin on the backend "consolation" offer enough to justify the effort of the auction? 3. Should we force the client to build a pure info-product (e.g., "DIY AI Audit") to maximize cash flow, or stick to the service offer since that’s their strength? Any feedback on how you’d structure this stack would be appreciated!

I cranked in a couple leads this morning with my G.F. One of my follow-ups is: dumb idea? His response: "kinda?" 😆 I had a very fun response back... But... Before I show ya... How would YOU respond? 👇👇

Is the move here to lean into what she’s trying to prioritise? I’ve had a call with her, I’ve agreed a email test with her, I’ve agreed the %. She’s been a bit slow to get me what I need. Killer offer, killer niche.