Client is a fitness/weight loss coach who helps busy dads and professional men get into great shape even if they've got limited time and demanding careers. This email would be going out to his email list of 10k subscribers to see if there's interest in auctioning off his most premium package. Here's what the client said about that: "If it helps make the auction offer more irresistible, I'd be willing to offer ONE of my $12k equivalent packages: 6 month pay for results gaurantee of losing 20-50 lbs or reaching 10-15% body fat, 6 months of 1:1 private coaching with me as the founder, plus an elite dedicated nutrition, exercise, and performance coach. Includes weekly private feedback and insights from me, monthly 15-30 min private performance session with me as needed, initial and quarterly at home men's hormone and longevity blood work test and analysis." So I wrote up the following and wanted to get your feedback before shooting it over to him. My thinking was to use a client result as a lead-in to hit on the benefits + a bit of identity, but not sure if it's too long, not simple/clear enough or if I should switch up the approach. Would love to know your thoughts! ======================================== Subject: Crazy idea? (need your input) Body: Hey, One of our tribe members, Brom, has seen some massive changes in his life. He's lost 30 pounds (and is now the lightest he's been in over a decade)... Saved a ton of money cancelling the heart surgery he had planned (because all of his issues are now gone)... And he's sustained these results for over 12 months. But I think even better than all that... Is how he’s become an incredible role model for his kids and family. In fact, he's even noticed his son start to exercise more and make active changes that will improve his life long-term. Isn't that incredible? And it's all because Brom made a decision: “I’ve chosen to be a fit, healthy dad.” So this got me thinking... What if I opened up ONE spot…

Hey. I've been researching this guy Sal Di Stefano of Mindpumpfitnesscoaching. They have Mind Pump Show (podcast - on YouTube) and Mind Pump TV (Youtube video series) For Mindpumpfitnesscoaching B2B (Link is on Mind Pump Show) he would be focused on getting people in their (Elite Trainer Academy) Skool group promoted. They want to train 10,000 trainers who then coach 20 people each with the deadline being tommorow (20 March). The Math: 10,000 Elite Trainers x 20 Clients = 200,000 lives changed through the Mind Pump method, without the founders having to step on a gym floor. They do this group so they don't have to 1:1 coach themselves as they're more against selling their time for money. A Sales Saver would be useful here. Elite Trainer Academy only got 2,6K out 10.000 trainers they wanted. For Mind Pump Show, I think this part is an ideal partner for auctions because of the traffic they are pushing to the $147 MAPS March Bundle offer which are courses. Tricky part is that they push this to B2C for regular people to pick upon their methods, but also use it for Trainers to let them know their methods to train clients better. https://mindpumpproducts.com/spring-bundle-home I am confused honestly what to pick or start with. But what they seem to truly want is building an Army of 10.000 Elite trainers who are going to teach their methods trough their knowledge to clients. But I cannot ignore on the podcasts they push the Maps Spring Bundle. What would you do? Websites: https://mindpumpfitnesscoaching.com/ (Mind Pump Show) https://www.mindpumpmedia.com/ (Mind Pump TV)

I'm going through the self-paced CDOD training and after sending a core rehabilitation specialist the five original email follow ups I hit her with the One-Sentence offer and got a response! She laid out objections in the reply (which I know is a good thing). I want to make sure I'm "listening" to her so the customized Loom will handle the objections. First, here's the email I sent and then her reply: ********************************************* Subject: Offer for COMPANY NAME Hi Kelly, I’ve got a super fun way to upgrade your free COMPANY NAME members to paid members. Here's the offer: For every $10,000 I send in sales shoot over $2500 to me AFTER the money is in your bank account. I’m only looking for abundant-minded partners. I’ve put more deets and examples in a Loom vid, would it make any sense to send it? A quick "yes" or "no" is cool. - Chad Boswell P.S. I've been through your PROGRAM NAME and healed my diastasis recti back in 2024. You may have me as Daniel Boswell in your system. Her response: Hi there, I receive about 5 of these emails daily and I mostly ignore them. Since you've completed my program, you likely understand my approach better than a stranger. I am very careful about how I market. I never want to exploit people's desperation and I want to keep the messaging professional. I am willing to hear more from you. I would love to reach more people. Let me know the next step. ********************************************* So here's what I'm "hearing"... She gets hit up for marketing services daily and has ignored them. She responded to my email because I've gone through her program and gotten results. So there is some level of trust that I understand her approach to helping people. Her identity is wrapped around being professional at all times and she doesn't want to get a reputation for exploiting people's desperation just for more sales. She's open to hearing more but hesitant. She knows she's not reaching enough people and if she doesn't feel like its a scam, its giving her some hope that she can grow her membership ethically and honestly.

Trying to dial in the angle before we roll anything out. Audience is mostly busy business guys. They’ve kinda burned out on the all-or-nothing fitness approach. Goal is to position a simpler, more tailored path using HRV test, mitochondrial therapy + minimum effective plan - supplement, vitamins, movement, diet etc. I’ve got a draft of the post, but not sure if it actually hits… Mind taking a quick look and telling me if it lands or feels off? Totally fine if it’s rough… that’s kinda why I’m asking 😅 here's the draft: ---- Dominate your business with a sharp physical edge… and still have the energy to be the hero dad at home Made me think of you for a sec... Had a client recently... ...Super successful, but quietly felt like his “dad bod” was signaling to his employees, clients, and wife that he’d lost a step. He was doing the usual… early gym grind, eating super clean. But honestly it was just leaving him foggy by mid-day and wiped by evening. So we flipped the approach. Took a quick 60-second snapshot of his nervous system (just using his phone). Gave us a really clear read on what his body was actually missing to recover properly. No extra grind… just fixing what was under the hood. And his energy + fat loss kinda took care of itself from there. Now he’s training under 3 hours a week, leaning out, and feels sharp again. Got me thinking… What if I opened ONE spot to be your personal performance wingman? I will work with you 1-on-1, to take your snapshot and give you this exact same result. And instead of pricing it traditionally… I want to set it up 👉 AUCTION STYLE 👈 Starting at £1. If I did this... Would you bid at least a quid? If you would… Comment “1” below. Purdy please and thank you:-)

Had an email exchange with a fitness/weight loss coach who was receptive to the idea of auctions at first (I started by sending him the 7-minute auction explainer video, which got him interested enough to send me details about his list/offer and book a call). But overnight he pulled a total 180, canceled the call and sent me the attached screenshot below. Bummer. My understanding is that auctions are something you can run regularly (I was thinking once a month, not sure how frequently you all might be running them). I'm also not sure what he means by diluting his brand - tried following up and asking exactly what he meant by that but no response so far. For context: He has 11k LinkedIn followers and an active email list of 10k with 50% open rates. Offer is $500 up front + $100/wk ongoing, typicall length seems to be 6 months. Would love some insights as to what the real issues are here and how you might respond to this. Thanks!