Market Research Techniques · Poster Print on Demand

Market Research Techniques

Hi all. Just putting a question out there to the successful Etsy shop owners out there to explore some different angles of Market Research. I’m familiar with using Everbee and Etsy’s Market Insights tool to research demand / supply of certain search terms to find a good niche, however I’m intrigued to hear how everyone else approaches this (and I’m sure so will a lot of beginners). My main question is this: when you see a high demand / high competition ‘niche’, does this push you away or does the high demand draw you in. Personally, I feel like my mockups are really good, along with my designs, and I confidently think my listings are better than 80% of the market I see when I search - but it’s high competition in certain markets which puts me off creating a load of listings for that type of product. A little (competitive) part of me thinks if I post enough listings within this high demand niche then I’ll hopefully convert decently well since there is such a high search volume - although I am new(ish) to Etsy with around £500 revenue after a month. Basically, would be really interested to hear how people approach this matter and whether they’ve found success in their methods. Thanks!

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Market Research Techniques