Confused by pricing on Etsy · Poster Print on Demand

Confused by pricing on Etsy

Hi, I'm new and on my first listing I've offered free US shipping in Etsy and added on the price uplift PrintShrimp suggested. This results in a price where I can see there's a small exchange rate difference from my UK pricing and a 5% transaction fee - all good. However, when I look at my Europe/Everywhere else pricing, the pricing is more inflated than just the exchange rate difference and transaction fee with the the difference being around £12 (unframed) and £15 (framed) for A4. What have I done wrong? Thanks

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Confused by pricing on Etsy