Hey, community. Dealing with the (annual) challenge of price adjustment in a SaaS B2B company. Would like to know if someone could share successes and errors in choosing criteria to calculate adjustment. So far we consider inflation rate (I'm based in Brazil), taxes variation, US dolar variation and also a score built based on product's improvements in the last yar. Competitor analysis is a complement, but not very reliable since some make their adjustments after us. Hope to count on the group experience to improve my strategies. Thanks in advance!

Big news for the community everyone ! This community started as a let's-just-try-it idea on the back of a few webinars I held in the fall. Then we grew to 500+ people, and I could immediately sense two things: 1) There was a lot of people who were looking for a SaaS pricing community. 2) I was not the right person to drive that. Enter: @Rob Litterst and @John Kotowski from PricingSaaS.com Rob and John have been SaaS operatives for years and have been building the pricing intelligence tool behind PricingSaaS that monitors all public SaaS pricing pages. We all shared the idea of building SaaS pricing as a field and give SaaS operators a clear roadmap on how to 'do pricing'. But Rob and John was looking for a model to take PricingSaaS to the next level - from 'just a newsletter' to something that could really solve that problem. And this community is just that. So effective as of today Rob and John (and PricingSaaS) will take the reigns and bring this community forward. What does that mean for you: - Expect more content (a lot more) - Expect actual moderation and day-to-day interaction. - Expect the community to grow an welcome a lot more people - Expect me to actually give a lot more to the community : I'm going to support the weekly and monthly content production plan of PricingSaaS. In short: expect this to be the absolutely, hands-down, no-comparison place to be for SaaS pricing. I couldn't be happier for this!

Hi everyone! New here! I'm Johnny, and I'm passionate about Lead Generation. Excited to contribute and share insights that have worked for me—starting with a quick tip on improving your cold email open rates! Having run multiple campaigns with open rates as high as 80%, I’ve learned a few key strategies that might help you: 1. Write an Eye-Catching Subject Line: Use curiosity and personalization, such as "{{firstName}}, quick question?" or "{{firstName}}, stop wasting money on {{product/service}}." 2. Avoid Spam Triggers: Steer clear of phrases like 'Dear friend,' 'Urgent! Please read!' and never use ALL CAPS. 3. Target the Right Audience: Make sure your email reaches someone who needs your product/service. For example, focus on Marketing Managers if you're offering lead generation tools. Got questions or need clarification? Let me know!🙏

Thank you for the insightful content! I have a critical business dilemma and would greatly value your perspective: One of my few but important SaaS clients insists on owning the code and solution to eliminate competition. I see three options: 1) Refuse and stick to the SaaS model with other clients, risking losing this key client. 2) Agree to share some intellectual property to protect her while maintaining my ability to serve others. 3) Sell my company to her. Could you help me clarify the best path forward for my company’s future? Thank you so much!

Hey there So we have a teardown of Elvium.com - a recruiting software doing about €500K in ARR, €4K ACV, growing 10% a year and with 12.5% churn. 51min video below 👇 The math goes like this: - 10% growth at 12.5% churn = €110K new ARR per year. - +€110K ARR per year / 12.5% churn rate = they will cap out at €880K ARR and stop growing (I said €800K in the video). Here is the proposed fix: - Bundle almost all current modules into a 'core tier', forcing base price up from 10K to 25K (DKK - about €1200 and €3200) = provide more to all customers. - Fence and split into 'Direct' and 'Recruiting' (didn't say this in the video, but Recruiting can be offered at a lower base fee and lower price per recruit, as their volume is way larger). - Build out 2 extra tiers - e.g. 'Marketing' and 'Enterprise based on jobs to be done. - Add various services and add-ons besides onboarding - e.g. 'Premium Support', 'Reporting', 'Whitelabel' etc. Results should/could be: - Increase ACV from €4K to about €7K (but keep price for larger accounts almost the same). - This LTV/CAC should go from 5.7x to about 10.0x, - Churn should actually go lower after an initial shake out - could be from 12.5% to 10%. - This will allow Elvium to double marketing spend (without the same risk of driving metrics unprofitable) and get 3.5x the inflow = €380K or so. - At 10% churn the new 'cap out' level is €3.8M, but can of course be even higher with even higher CAC spend. Big assumption is that the team manages to value sell a more 'all in' base package and value proposition to the customers. But at least now the packaging and pricing will support it. Good luck to you guys!