Howdy pricing people! As we wrap up 2025, I'm curious: What's one piece of pricing content that really landed for you this year? Could be a book, an article, a podcast, or even just an idea that you found and immediately had to share. Drop it in the comments. Would love to see what resonated across the community! I'll start: I love the concept of Value Literacy that I learned from @Mark Stiving. He defines Value literacy as the understanding of how buyers perceive value, evaluate tradeoffs, and decide what to pay. Highly recommend the full post to go deeper on the concept. I expect this to become even more important in 2026, especially as we enter the Credit Apocalypse. Look forward to seeing what you all recommend so I can load up my holiday reading list 🙂 Happy Holidays! Rob + John

OpenAI just made Projects free for all 800M ChatGPT users. I like the move for a few reasons: 1. Projects is habit-forming. A place to keep stray notes about all the topics you care about. 2. Projects deepens usage. Adding instructions and context requires a level of depth beyond simple prompts. 3. This combo of stickiness and deeper usage should drive more upgrades. Stickier product + more sophisticated usage means users will hit their usage limits more often (and maybe using Projects makes them curious about Tasks and Custom GPTs?). Even if they don’t upgrade, they're less likely to leave ChatGPT. What do y'all think?

I have spent a lot of time digging into our DoWhatWorks database of A/B tests from the top brands in the world to answer this question. It's a complicated one, with variance by industry and many other variables. That being said, in general, here are a few takeaways from the data... - 4 pricing plans seem to be a sweet spot that performs well for most brands and wins against 1, 2 or 3 plans - 2 pricing plans, seems to have a slight edge over 1 or 3 pricing plans. - 5 pricing plans often wins over 1, 2 or 3 pricing plans. Below you see a test from DirectTV where they tested into 4 pricing plans over 2. Again, there is a lot of nuance here, but some interesting directional guidance.

I read this about SF moving agents back to seat-based licensing https://www.theregister.com/2025/12/05/salesforce_ai_pricing/ To me, this signals a gap in the value perception and it feels like they are admitting the customer doesn't know what the agent does and won't risk the variable bills. My assumption is that the flat-fee seats are a de-risking of the purchase for the buyer. Am I wrong? Would love to hear other takes on this ;)

Howdy pricing people! Hope you're all having a great week before the holidays hit. We just published our latest collection, with 100+ add ons across product, services, and AI. John also built a slick AI Assistant so you can ask questions and find examples that are relevant to you. You can always download the PDF and feed it into your LLM as well 🙂 Grab the collection here → Question for this crew. Have you seen success with add-ons? Curious how you're all thinking about add-on strategy heading into 2026. Otherwise, hope you all have a relaxing holiday and get the chance to recharge over the break 🔋 Rob