Webinar: State of SaaS Pricing 2026

25d • Events

Howdy pricing people!

Next week, I'm teaming up with Pat Doran, Managing Director of Pricing at SBI, for a Live Growth Forum on the State of SaaS Pricing in 2026.

Here's why I'm fired up about this one:

Pat's team just surveyed 350+ operators and execs who actually own pricing strategy. I'm bringing the real-time, company-level data from PricingSaaS across 3,000+ companies. So you get the survey side and the behavioral side stitched together — the clearest read on what's actually working in monetization right now.

A few things we're going to dig into:

Why companies that bury AI infrastructure costs into flat pricing miss revenue targets at twice the rate of those who don't.
Why dedicated pricing ownership is beating the old pricing-committee model.
Why seats still matter to most pricing models — and keep outperforming the flashier usage and outcome-based alternatives.

We'll also get into what good agentic and MCP pricing looks like as the seat-to-value paradigm shifts, grounded in real case studies of who's executing well and what they're doing differently.

Details below:

Tuesday, June 17th @ 12pm EDT

Hope to see you there!

Rob

4 comments

Webinar: State of SaaS Pricing 2026