How you charge goes a long way into defining how customers receive value from you. When the metric changes, customers will re-evaluate if the value is still there and can be trusted. When Hubspot changed their model, they faced backlash not because they didn't plan for different segments, but because the customers didn't fully understand the new model. The lesson: CLEAR and PROACTIVE communication about how the new model will impact each customer goes a long way. https://www.linkedin.com/feed/update/urn:li:activity:7474793314920304640/ Love to hear your thoughts!

It’s not pure pricing content, however is pricing ever a pricing discussion? https://www.linkedin.com/posts/akshaypatel07_the-future-will-be-bright-and-wonderful-ugcPost-7473506490926952449-Y2aw/?utm_source=share&utm_medium=member_ios&rcm=ACoAAABJjBEBGcaO8S8AHEITnczM9B_WTSKa6dc