Howdy pricing people! Nailing PLG+SLG has never been easy — and AI is only adding fuel to the fire. Next week, we're hosting an office-hours session to get into the specifics. It’ll be led by Mark Walker and Tina Kung, the team behind Nue.io. Mark and Tina have spent the past two decades at the intersection of CRM + billing infrastructure across Salesforce, NetSuite, and Zuora, seeing firsthand where quoting, billing, and revenue workflows break when PLG and SLG collide. Now they’re applying that experience to building a unified system for pricing, quoting, billing, and revenue intelligence across both motions. 📅 Thu Feb 12 | 1–2pm EST Register here: https://luma.com/6ap20xga And drop your questions in the thread!

Howdy pricing people! Hope you all had a restful break and your year is off to a great start. We're back at it with a fresh Office Hours session with @Ulrik Lehrskov-Schmidt. Most of you know Ulrik, but if not, he wrote my personal favorite book on pricing, The Pricing Roadmap, and has worked with 200+ B2B SaaS companies as the CEO of Willingness to Pay. We'll be collecting questions in advance (@Alexa Gjonca - already got yours 🫡) and will use the remainder of the hour for live Q&A. The event is next Friday, 1/16, at 10am EST. Register here and drop your questions in the thread below. Look forward to seeing you there! Rob + Ulrik

Howdy pricing people! Hope your week is off to a great start. In two weeks, we're hosting a private event with Scott Woody, CEO of Metronome. Scott is one of my favorite thinkers on SaaS and AI pricing, and past Office Hours sessions have been jam-packed with insights. We're looking for a short list of leaders at Enterprise SaaS and AI companies to join the session to discuss: - Designing Pricing & GTM for AI - Building a Monetization Operating System - Open Floor: AI Pricing Challenges You're Facing We'll be keeping attendance to this one limited. If you'd like to attend, apply at the link below: https://luma.com/z6cw0f54 Otherwise, have a great week! If you're in the US, happy Thanksgiving 🦃 Rob

Hey y'all! Next Thursday, I'll be co-hosting a webinar with Casey Hill. In it, we're going to dig into the DoWhatWorks data and cover four pricing page tactics that consistently drive conversions, including: - The Right Number of Plans ​ - Pricing Plan Subheaders that Sell - Clear, Action-Oriented CTAs ​ - Sign-Up Form Optimization ​ If you're working on a PLG product, we'd love to see you there. Register at the link below: https://us02web.zoom.us/webinar/register/WN_jmhWBrduQ0SEIjG7oDhLAQ#/registration Until next time 🫡 Rob

Just got off the Office Hours call, and found it hugely valuable. We're a small analytics startup, and I was definitely a little worried our questions were going to be too bespoke, but Ulrik has a great way of getting to the meat of the question and leveling it out so that it's relevant broadly. Lots of different business sizes and types, and I learned something from listening to everyone's Q&A. Big fan, and huge thank you to @Rob Litterst and @Ulrik Lehrskov-Schmidt for being so generous with your time!