Feb 7 • Pricing & Packaging Strategy
Trend-watch: Baby steps toward Outcome-Based Pricing
Happy Friday, y'all!
Wanted to share a trend we've been seeing in PricingSaaS and get feedback from this group.
TLDR, we're seeing SaaS companies take baby steps towards outcome-based pricing. A few examples below:
- Chili Piper introduced Add Ons that do work for SDRs and AEs
- Confluence introduced Automation Rule run limits across all plans
Both of these additions help do actual "work" for users, but are still offered within the structure of seat-based pricing. On first look, it seems like a more gradual way to shift into outcome-based pricing rather than ripping the band-aid off.
Curious what others think?
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Trend-watch: Baby steps toward Outcome-Based Pricing
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The first stop for SaaS pricing and packaging.
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