Monetizing MCP
Wanted to sanity check a view with you: MCP matters product-wise, but not as a standalone pricing unit.
My take is SaaS companies shouldn’t monetize MCP itself. It’s a connectivity layer, and customers don’t buy “protocol access” - they buy the value it unlocks.
So the monetization likely shows up in:
- premium AI layers — paid add-ons / tiers with custom agents, integrations, context, admin controls, or workflow automation
- usage-based pricing — credits, actions, outcomes
- seat expansion / plan upgrades
- pull-through to core product usage
So my thesis is: don’t monetize the protocol; monetize the value created through it.
Curious what others are seeing:
- what usage patterns are real?
- how are you packaging it?
- what are customers actually paying for?
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Monetizing MCP
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