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Margin Makers

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We show business owners how to stop burnout through operations.

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6 contributions to PricingSaaS
What pricing change made the biggest difference in your business?
Pricing can completely change the trajectory of a business. Sometimes a small adjustment creates a huge impact.Raising prices can improve margins and attract better customers.Lowering prices can increase volume.Changing packaging or how you structure your offer can also shift results. Most operators eventually discover that pricing is not just about numbers. It is about positioning and value. Looking back on your business so far, What pricing change had the biggest impact for you? Tell us what you changed and what happened afterward. Drop your experience in the comments.
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What’s the biggest pricing mistake you made in your business?
Pricing is one of the hardest things to get right as a business owner. Most of us start too cheap.Some go too expensive too fast.Others realize later they were undercharging for years. Looking back, my biggest lesson with pricing has been how much it affects who you attract, how profitable you are, and how seriously customers take you. So I’m curious from other operators here: What pricing mistake taught you the biggest lesson in business? Could be: • Charging too little• Raising prices too late• Not charging for something you should have• Overpricing early 👇 Drop your experience in the comments.
The 2-3% of clients that are insufferable are starting to literally outweigh the 98-97% of normal ones.
The 2-3% of clients that are absolutely insufferable are starting to literally outweigh the 98-97% of normal ones. Running a B2B operation, you expect the occasional nightmare client. It comes with the territory. But lately the entitled, helpless, short-fused ones are showing up more frequently and more unhinged than ever. The demands are unreasonable, the goalposts never stop moving, and no matter what you deliver it's never enough. I used to brush it off. Now it's affecting the whole business. I don't want to shut down, but I'm running out of patience. I asked myself, could pricing solve this problem?
Where does your product catalog live?
One of the hardest things to sort out in pricing seems to be wrangling the product catalog. Sales need it in CRM/CPQ systems. Finance need it in Billing/ERP systems. Product/Pricing need it in ... where? When products have usage-based pricing or entitlements, many ERPs can't handle it, and the product catalog spreads into a third system that handles usage, credits, entitlements, etc. We see how this crosses organization boundaries, lacking a single clear owner, and keeping everything in sync becomes super important - and very difficult to keep 100% correct over time. And most likely, someone in your organization is using Excel in some part of this process. Curious to hear how others split the product catalog, both horror stories and success stories.
2 likes • 17d
Service company here. Our CRM is linked to Monday boards so the source of truth is at the CRM level, with VP's approving the deal before pushing it through. This way, each team has its own board that pulls the relevant details. Product catalog can be large if the sales process and billing is built for the delay. Our usage-based scopes are billed the following month and tracked by each ops manager. They track it because it cuts into thier P&L's / bonuses. Often c-suite want to automate everything into one system and api link those few together also. This can be a mistake. Manual boards connected by a single source of truth that require certain department heads as needed force teams to focus on what drives growth and prevents automation effects. Automation usually means "I can forget about it now". Once we adjusted our agreements to "Core Recurring" + "Usage Additional Costs" This allowed us to keep it clear to the client and our teams. We have a large tech stack held together by manual department boards & tied incentives. Once the team understands what they own and why it benefits them, system hopping usually is not the issue. @Jonas Wallenius
Optimizing Pricing Plans with a Revenue Simulator
I feel like revenue simulators are the most underrated pricing research method -- you get insights similar to A/B testing but without needing deep pockets and a huge customer base to test against. More of the teams I work with have been asking to run simulator projects recently, for stuff like introducing a new pricing plan, optimizing their recommendation engine, launching optional add-ons, etc. Especially with so much pricing experimentation going on around AI feature releases, it feels like revenue simulators are kinda having their moment right now. I put together a detailed example (with plenty of GIFs and screenshots) showing how a revenue simulator works, how you set up a study like this, and what kind of outcomes you can expect to get it: https://fullstackresearcher.substack.com/p/how-not-to-price-your-new-ai-feature
Optimizing Pricing Plans with a Revenue Simulator
0 likes • 17d
@Daniel Kyne This is a great post.
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William Porter
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@william-porter-6289
Revenue Operations Director for 100M Firm | Top 10 Business School | ex Y-Combinator W23 | 3x Founder

Active 1d ago
Joined Dec 18, 2025
Houston
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