We talked on our last Deep Dive about creating 11 star experiences in your practice - whether it's a brick and mortar business, a weekly workshop, or a group run/workout.
The next 12-18 months are going to separate the health, fitness, and performance industry forever - and the intersection will be the drive to aim for excellence.
To leave people knowing how much you care, so they can eventually absorb how much you know.
Just got to Lisbon. The host insisted on meeting us at the door, showing us every feature of the place, making recommendations for food and sunsets - and he handpicked this delicious fruit for us this afternoon.
He even gave us a big hug.
Aim for an eleven star experience with the teens and families in your community and you'll have a place in their heart forever. And a door to wider impact as trust builds and the ability to offer the highest level services in health and human potential becomes yours.