Team, We had a young girl join our campus with her mom this week. We taught her how to squat. We taught her how to do a push-up. And then, sitting together in the sauna after class, we talked about the future of health, education, AI, and human connection. In many ways, yesterday evening captured exactly what we’re trying to build. Every class begins with education. We set goals. We teach members why they’re training - not simply what to do. They learn how different exercises, loads, and rep schemes produce different adaptations: strength, endurance, hypertrophy, power. We warm up through movement and plyometrics. We teach technique. We build strength and conditioning around mastery rather than mindless repetition. Teaching a young girl how to perform a great push-up - instead of allowing her to dread push-ups for the rest of her life - is a small example of a much bigger principle: Mental and physical fitness are matters of education. Next class, she’ll learn about nasal breathing, using breath to regulate stress, and how conditioning actually works. As she progresses through Physiology First, she’ll have access to data analysis, personalized nutrition, optimized sleep, and ultimately a personalized health plan that rivals anything available on the market. But after this week’s workout, everyone simply walked outside to the sauna. The fire was glowing. The autumn air was strangely warm for October in England. Teens and parents piled in, and as eucalyptus-scented water hit the rocks, the conversation turned to the future... AI. The changing economic landscape for teenagers. Human skills versus machine tasks. Whether anxious adults are contributing to youth anxiety. The disappearance of third spaces. The importance of unfiltered conversation, community, and human connection. Her mom wrote afterward to say how much she enjoyed her first class. They’ll be back Wednesday - with her sister. They signed up for a monthly membership eagerly - and there are no shortage of health conscious families in your community seeking a new market standard.