Today @Joel Thulin is meeting with the decision makers at his school to finalize details for the year long partnership💪 If there is an example of EXACTLY how this program is built to work (outreach your community - offer program - make impact and revenue) Joel has been the living blueprint of the Certification Program/Fellowship in action. He's going to pitch the Physiology First 5 app, Physiology First University Platform, and Foundations program for students, families, and faculty as well as one full day each week for on-site implementation Sending you all the best as you head into the meeting today, Joel! You've got this👊🏽

Team, I’m excited to announce that I’m offering a four-week (four-session) Marketing Mastermind exclusively for our Fellowship members. This September may be one of the most important moments in recent history for our ability to impact the health of the next generation. We know young people are facing unprecedented challenges, and schools are overwhelmed. This year, many districts will make decisions that could shape their future for years to come. Many parents will make critical choices regarding coaching, healthcare, and academic enrollment as well. They’ll either partner with local organizations, coaches, and community leaders-or they’ll turn to AI, edtech platforms, and large global companies. Whichever direction they choose, remember: it’s always easier to renew an existing partnership than to replace one. In short, catch this opportunity. Catch this wave, and you may be able to ride it for years to come, creating lasting, generative impact in your community. Miss it, and the opportunity may not come around again. One little reminder 😉: the chances that anyone is doing everything it takes to win professionally from a marketing standpoint are probably close to zero. The chances that others competing for the same opportunities with schools, companies, teams, and families are working relentlessly to improve their marketing? Much higher. We can’t win if we’re not in the game. I’m not set on the timing yet, so I’d love feedback from those who want to participate. Of course, every session will be recorded, all resources will be available afterward, and everything will ultimately be turned into a concise e-book/PDF for Fellowship members. Over the four weeks, you’ll receive an exact roadmap for your next month, the remainder of 2026, and ultimately the next year-building a streamlined, effective, high-converting marketing system for your business. I’m very much looking forward to working with our leaders to take both their businesses and their impact to the next level. Please share your thoughts on the ideal days and times for this four-week program.

Hi all, Quick update from my side — the meeting with the school went really well! I’ll be on-site every Tuesday for the rest of the school year, running the program across all five pillars in blocks throughout the term, combining the Physiology First approach with my own framework. Excited to get started and will keep you posted as things move forward.🔥🔥🔥 Thank you for your support!❤️

Good morning, team. I hope you’re all having an inspired start to the weekend. I was unexpectedly offline yesterday for an early birthday celebration. (Officially on Friday of this week.) I had the chance to see one of my favorite performers of all time here in London for the fourth time. The tickets had sold out, but I managed to get one at the last minute. Watching that level of artistry, creativity, and singular expression of talent only reinforced for me the depth and importance of the work we’re doing together. Every generation produces extraordinary creative minds. Our responsibility is to help young people understand and develop their unique biology so that their creativity and potential can flourish - not be overlooked or misunderstood. In an age of AI, authentic human creativity, curiosity, and individual expression become even more valuable. Thank you for being part of that mission. To quickly answer one of Cindy’s questions before I put together a more comprehensive response: when it comes to women’s health optimization-and health and fitness businesses more broadly-the standard across much of the industry is disgustingly low. Much of the advice circulating on social media is something far more than "wrong" - it lives in a category of incompetence all its own. Businesses built on IG trends or "one size fits all fast food fitness" rather than systems, science, and physiology eventually go bankrupt. If they don't go bankrupt on their own due to their inability to get people anything other than tired, we are directly competing with them as we scale. As mentioned we are starting an aggressive outreach campaign, looking for the best performance coaches, trainers, gym, owners clinic owners in the world as of this week. Our philosophy is simple: collaborate or compete. And we're playing to win. Meanwhile, larger organizations backed by private equity and venture capital are building highly structured operating systems that allow them to scale rapidly.

Hey! Would love to get a clearer picture of the link between breathing, CO2 tolerance, and anxiety – how does it actually connect, and how does a higher Co2 tolerance connect with lower rates of anxiety? Anyone here who can break it down? /Joel