The day I gave up on my PMU business (and what happened 6 months later)

Exactly 7 months ago, I was sitting at a car sales desk, staring at a screen that had nothing to do with brows, lips, or beauty.

I had just taken a full-time job.I had quietly given up on the permanent makeup business I’d spent 3 years building.

I told myself:

“I’m not trying anymore. I’ll just take clients on the weekends if they pop up.” (I rented a bed in a day spa and paid per client)

I wasn’t booking consistently. I was always stressed. And I truly believed:

The market was too saturated
Getting consistent clients isn't going to happen at this point
Maybe this just wasn’t for me after all

I couldn’t crack the code on how to fill my books

I felt blindsided by marketing companies.I felt lied to about “just post consistently and grow organically.”

I was questioning everything:

“Am I even good enough?”“Did I just waste all this money?”“Will I ever actually ‘make it’ or is this just a cute hobby?”

Meanwhile…I had invested thousands into trainings, my studio, my machine, pigments, and cute furniture.

What was supposed to be my dream started to feel like a very expensive, silly idea.

So if you’re reading this and wondering:

“Okay, but how are you going to give me marketing advice?”

Here’s why 👇

Fast forward just six months from that car sales desk…

I am now living the exact life I was trying to build all along:

I’m a full-time permanent makeup artist
I make a full-time income working 3 days a week
I consistently take on 5 new clients every week (and have the power to increase this when I want to)
And now, I spend my other 3 days coaching PMU artists on how to do the same

And the wildest part?

It didn’t happen because I got lucky. It happened because I finally stopped guessing, stopped “hoping” Instagram would magically work, and started using a simple, repeatable system to:

✅ Get in front of the right women ✅ Turn strangers into booked consultations ✅ Turn consultations into high-paying, dream clients

Learning the BASICS of paid advertising did that much for me...

If you’ve ever thought about quitting… this is your sign not to.

Talk soon,Isabelle 💛

P.S. If you’re already thinking “this is me, I’m in that stuck phase right now,” comment and tell me where you’re at. I read every message!

You can also book a discovery call to learn how to exactly replicate the system I use every day to book me out at 4 weeks min! https://awakenpermanentcosmetics.as.me/?appointmentType=85207912

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Permanent Profits

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