@Margo Luxe Hey! This depends almost entirely on what happens after someone inquires. The ad’s only job is to get her to raise her hand. Booking her is up to you. I looked at about 14,500 leads across 31 of the studios we work with. Here’s what stood out: 1. Most people inquire when you’re not working. 6 out of 10 leads come in before 9am or after 6pm, and the busiest hour is 9pm. Count weekends too and it’s 3 out of 4. If you answer the next morning, she’s already moved on or texted another artist. 2. Speed matters. Out of every booked consult, about 1 in 3 booked within the first hour after she inquired. That hour is when she’s holding her phone and excited about it. 3. Following up is where the bookings hide. More than 4 out of 10 leads never answer the first text. And about 1 in 5 bookings happened 3 or more days after she first inquired. If you text once and give up, you lose all of those. That’s why I tell artists to follow up at least 5 times. So a few questions for you: How many inquiries have you gotten so far? How fast are you usually answering them, especially at night and on weekends? How many times do you follow up with someone who goes quiet? Tell me those and I can tell you exactly where the bookings are slipping. Usually it isn’t the ad. It’s that nobody can be a full-time assistant on top of tattooing all day. Hope this helps!

@Elena Tonegari Thank you for leaving this comment Elena! You are so sweet. Seeing you light up after being so nervous to start working together was so fulfilling, and I'm just so happy that you are spending your time doing what you love, stress-free. I can't wait to keep generating these results consistently for you!!