Hey Margo! You’re absolutely right that marketing needs to be very niche-specific, especially in permanent makeup. I would recommend starting with either a message campaign or a lead form campaign. I personally don’t rely heavily on Meta Pixel or API tracking because we have other systems in place to track replies, consultations, and actual bookings. I would also keep the offer focused on one specific service. Start with either Ombre Brows or Lip Blush, rather than advertising multiple services at once. I would personally start with brows because they typically generate a lower cost per lead and stronger conversion. For your lead form, if you plan to personally respond to every lead, I would choose Higher Intent. If you have a more advanced follow-up system that can immediately respond, nurture, and qualify a larger volume of leads, then More Volume can make sense. We use More Volume because our AI system is able to communicate with every lead quickly and consistently. The most important part of the entire process is what happens after someone inquires. You need to respond immediately, reach out or call them quickly, and follow up multiple times. I recommend at least 5 follow-ups. In my experience, this part has a much bigger impact on results than most people realize. If you cannot consistently manage that follow-up yourself, you really need either an assistant or an automated system in place. Otherwise, you can generate plenty of leads without seeing a strong return. That is one of the biggest problems our AI system solves because it essentially gives you consistent follow-up without the cost of a full-time employee. For budget, I would recommend starting at no less than $30 per day and using a free consultation as your primary offer. The exception would be if you are still in the model-building stage and your main goal is getting more faces in the door. In that case, a model discount campaign can work well, but I would view that more as building your portfolio and experience than generating significant profit.

Hi love! Thanks so much for sharing. I'm excited to have you here to check out all of the client-generating strategies that so many of my artists have had success with. Can you share your experience with bookings over your last five years in Québec ? What has been a struggle? Have you felt things slow down? What strategies have you used to generate clients in the past?