Most artists think ads can’t work for $800 brows or that they’ll only bring in price shoppers. I thought that too, until I realized there were two major pieces almost everyone is missing. After getting burned by agencies, realizing Instagram wasn’t enough, and getting tired of relying on unpredictable referrals, I knew I needed a real system that created stability in my PMU business. So I built one. Here’s how I did it ✨

Hey artist 🤎 HUGE win to share. Fernanda (Lash & Brow studio in Lehi, Utah) installed our in house marketing system and in just 2 weeks she booked: ✨ 24 consultations 📅 More bookings coming in daily 💸 Clients booking full price and happy to pay it She also said other agencies pushed her to discount to get clients… but with this system she was able to raise pricing and still fill her calendar 🙌 And I know it works because it’s the same setup I run in my own studio. I went from $3k to $4k months to $10k months in 40 days 🚀 Now 11 months later, it’s still consistent. And I raised my first session from $450 to $700 without hurting bookings 🤎 DM me "BROWS" on IG for the full breakdown- https://www.instagram.com/isabellemarrone_pmu/ Or comment "BROWS" on this post. If you want consultations to just show up on your calendar so all you have to do is show up and be the expert… book a pressure free strategy call here 🔗https://links.permanentprofits.co/pmu-6-figure-roadmap This is for the experienced artist with a strong portfolio and great reviews who wants more consistent bookings and more demand so you can raise prices 💸✨It plugs right into your studio and starts working fast. See for yourself.

You don’t know what you don’t know. And that’s the part nobody warns you about when you choose to pursue PMU. You don’t know how different skin types will humble you. You don’t know how heavy rent feels when your calendar has blank spaces in it. You don’t know what it’s like to stare at your phone, refreshing your inbox, wondering if you’re actually going to get the clients you need to keep going. And here’s the hard truth I share with artists every day: talent isn’t the issue. Most of the time, it’s not your brows. It’s not that you “aren’t good enough.” It’s that you’re trying to build a luxury service business without a real client acquisition system or knowledge on how to do it correctly. I spent four years doing this part time. I hired agencies that swore they knew the answer. And what did they do? They piled on discounts like that was the fix and charged me thousands on top of it. But PMU is not “too expensive.” I know because I lived it. I dropped my price all the way to $399 and it didn’t magically change my bookings. Today, I charge $700 for the first session and I book more brows than I ever have month after month. So no. It’s not a price problem. It’s a marketing problem. It’s a trust problem. It’s a consistency problem. Because nobody knows your market like you do. Nobody understands your clients, your area, your vibe, your standards, your anxieties, your “they ghosted me again” reality… like you do. So what did I do when I couldn’t figure out how to sell my service? I gave up. I got a full time job. And weirdly enough, God handed me something: LOTS of time. Car sales is a lot of sitting at your desk waiting, and I used that time to study. I studied what actually moves people from “I’m interested” to “I booked.” I studied what makes strangers trust you. What makes them show up. What makes them pay full price. And the painful discovery was this: I couldn’t do it alone. Not because I’m not smart. Not because I didn’t work hard. But because PMU artists are expected to be five different people at once: artist, content creator, marketer, sales rep, customer service, and business owner… all while trying to stay calm and confident.

Hello everyone I just wanted to take some time to share my results after the free course and ad set up call with @Isabelle Marrone . She is the real deal and absolutely knows the ins and outs of Facebook ads and I am truly so thankful for her! I started with 1 creative and began running that campaign on 12/26/25. To date that ad has generated 337 leads. Out of those leads 36 consultations were booked. Out of those 36 consultations: 21 cancelled/no showed 13 brow appointments booked My total revenue was $4,730 My total ad spend at $15 a day from 12/26/25 to date was $762.36 so I have made a profit of $3,967.64🙌🏽 and this was with me doing manual responses/follow ups 🤯 Before joining I was in a really bad place in my business and fell behind on so many things going from booking 1-2 clients every other month to now this, this is honestly the best month I’ve had just doing services since 2022 and has really helped me get out of the hole I was in😭 I honestly can not wait to sign up for her program to generate more consultations on auto pilot as soon as I am able to 🙌🏽 I did notice my ad has fatigued and went to go to pause it in the mean time while I go back into the course to see how I can refresh my creative but it recommended not to do it so I didn’t. I have a few questions for everyone who has been running ads: Do you guys normally pause your ads while you get a new one up and running? How many ads do you have running at a time?

One simple & affordable tool brought me from 3k "random" months to consistent bookings then increasing my first session from $399 to $699 in 5 months... (5 Figure months working 3 days a week)(YES THIS IS REAL!)