Hello everyone I just wanted to take some time to share my results after the free course and ad set up call with @Isabelle Marrone . She is the real deal and absolutely knows the ins and outs of Facebook ads and I am truly so thankful for her! I started with 1 creative and began running that campaign on 12/26/25. To date that ad has generated 337 leads. Out of those leads 36 consultations were booked. Out of those 36 consultations: 21 cancelled/no showed 13 brow appointments booked My total revenue was $4,730 My total ad spend at $15 a day from 12/26/25 to date was $762.36 so I have made a profit of $3,967.64🙌🏽 and this was with me doing manual responses/follow ups 🤯 Before joining I was in a really bad place in my business and fell behind on so many things going from booking 1-2 clients every other month to now this, this is honestly the best month I’ve had just doing services since 2022 and has really helped me get out of the hole I was in😭 I honestly can not wait to sign up for her program to generate more consultations on auto pilot as soon as I am able to 🙌🏽 I did notice my ad has fatigued and went to go to pause it in the mean time while I go back into the course to see how I can refresh my creative but it recommended not to do it so I didn’t. I have a few questions for everyone who has been running ads: Do you guys normally pause your ads while you get a new one up and running? How many ads do you have running at a time?

I’ve invested $45,000 building and refining one ad system that brings consistent (full price) brow inquiries and bookings. 📈 Now I’m opening 3 setup spots — pay $59, book a call, and I’ll help you set your ads up live. 🎯 I give you access to my exact strategy (from inquiry to booked apt) that generates me 15-20 new full price brow clients every month. Not a course. Not a PDF. A real install. No results? I troubleshoot or refund. ✅ This is a Permanent Profits Member offer only. Offer ends Jan 31. 👉 Book below. https://awakenpermanentcosmetics.as.me/?appointmentType=86926234

I want to share a little pricing hack I’ve been using that quietly added thousands of dollars a month to my PMU business 💸 When you run ads, you’ll get people who message:“How much are brows?” And that question is tricky…If you drop the full price right away, a cold lead can disappear before you ever get the chance to build value 🧠 On the East Coast (where I am), most women still need to discover powder brows first. They need to understand what it is, see results, feel comfortable with me, and then they’re ready to book 🤍 So here’s what I do now: 🔹 Leads from ads (cold) When they ask the price, I give them a range On the consult, I can: - Educate them 🎓 - Show photos 📸 - Answer questions ❓ Then I say: “For you, the first session will be $599.” 🔹 Referrals & warm clients When someone books from a referral or directly through my site (people who are already pre-sold 🙌), they see my regular price listed at $649 for the first session. Same service. Same quality.But I’m acknowledging the difference between: - Someone who’s never heard of me (ad lead), and - Someone who already trusts me (referral / warm traffic). I’ve slowly inched these numbers up over the last 3 months, and this tiny adjustment has added thousands of extra dollars per month without feeling salesy, pushy, or scammy 🥂 It all comes down to: - Building value first for cold leads - Letting your online/referral pricing reflect the demand you’ve worked hard to build 💅 If you’re staring at your own pricing and thinking,“I have no idea how to say this without scaring people off,”I’ve got you 🫶 Comment or Hit reply and type “PRICING” and I’ll send you the exact script I use when ad leads ask, “How much are brows?” …so you can copy it, tweak it, and start testing this in your own DMs. 💗Isabelle