I want to share a little pricing hack I’ve been using that quietly added thousands of dollars a month to my PMU business 💸 When you run ads, you’ll get people who message:“How much are brows?” And that question is tricky…If you drop the full price right away, a cold lead can disappear before you ever get the chance to build value 🧠 On the East Coast (where I am), most women still need to discover powder brows first. They need to understand what it is, see results, feel comfortable with me, and then they’re ready to book 🤍 So here’s what I do now: 🔹 Leads from ads (cold) When they ask the price, I give them a range On the consult, I can: - Educate them 🎓 - Show photos 📸 - Answer questions ❓ Then I say: “For you, the first session will be $599.” 🔹 Referrals & warm clients When someone books from a referral or directly through my site (people who are already pre-sold 🙌), they see my regular price listed at $649 for the first session. Same service. Same quality.But I’m acknowledging the difference between: - Someone who’s never heard of me (ad lead), and - Someone who already trusts me (referral / warm traffic). I’ve slowly inched these numbers up over the last 3 months, and this tiny adjustment has added thousands of extra dollars per month without feeling salesy, pushy, or scammy 🥂 It all comes down to: - Building value first for cold leads - Letting your online/referral pricing reflect the demand you’ve worked hard to build 💅 If you’re staring at your own pricing and thinking,“I have no idea how to say this without scaring people off,”I’ve got you 🫶 Comment or Hit reply and type “PRICING” and I’ll send you the exact script I use when ad leads ask, “How much are brows?” …so you can copy it, tweak it, and start testing this in your own DMs. 💗Isabelle

Exactly 7 months ago, I was sitting at a car sales desk, staring at a screen that had nothing to do with brows, lips, or beauty. I had just taken a full-time job.I had quietly given up on the permanent makeup business I’d spent 3 years building. I told myself: “I’m not trying anymore. I’ll just take clients on the weekends if they pop up.” (I rented a bed in a day spa and paid per client) I wasn’t booking consistently. I was always stressed. And I truly believed: - The market was too saturated - Getting consistent clients isn't going to happen at this point - Maybe this just wasn’t for me after all I couldn’t crack the code on how to fill my books I felt blindsided by marketing companies.I felt lied to about “just post consistently and grow organically.” I was questioning everything: “Am I even good enough?”“Did I just waste all this money?”“Will I ever actually ‘make it’ or is this just a cute hobby?” Meanwhile…I had invested thousands into trainings, my studio, my machine, pigments, and cute furniture. What was supposed to be my dream started to feel like a very expensive, silly idea. So if you’re reading this and wondering: “Okay, but how are you going to give me marketing advice?” Here’s why 👇 Fast forward just six months from that car sales desk… I am now living the exact life I was trying to build all along: - I’m a full-time permanent makeup artist - I make a full-time income working 3 days a week - I consistently take on 5 new clients every week (and have the power to increase this when I want to) - And now, I spend my other 3 days coaching PMU artists on how to do the same And the wildest part? It didn’t happen because I got lucky. It happened because I finally stopped guessing, stopped “hoping” Instagram would magically work, and started using a simple, repeatable system to: ✅ Get in front of the right women ✅ Turn strangers into booked consultations ✅ Turn consultations into high-paying, dream clients Learning the BASICS of paid advertising did that much for me...

After 3.5 years without a system, I switched to paid ads + automated follow-ups. Now messages roll in daily, consults stay steady, and I work 3–4 days a week—consistently.