Isabelle, Thank you so much for approving my request! I've been watching YT Meta Ad videos non stop since I want to learn how to run the ads myself but most videos are generic, or sales or typical marketing agency and there is no focus on a specific niche like PMU. I have some questions and was hoping someone can help me answer them before I go live with my ad(s). -Do you recommend running the first Ad as an Engagement or as a Lead. -Has connecting Meta Pixel & API's improve tracking your results or confused you ? -Also should I run an Ad for Lip Blush & Ombre Brows simultaneously or try one first ? -Lastly, under Form Type do you check "more volume" or "higher intent" ? I'm confused because I want more volume but at the same time I don't want to attract women who have no intention of getting the procedure done? I am petrified of failing and it has been holding me back from actually starting. I want to get every little detail right before going live. Thank you in advance for your help, and I'm sorry about the longevity of this comment :)

I want to share a little pricing hack I’ve been using that quietly added thousands of dollars a month to my PMU business 💸 When you run ads, you’ll get people who message:“How much are brows?” And that question is tricky…If you drop the full price right away, a cold lead can disappear before you ever get the chance to build value 🧠 On the East Coast (where I am), most women still need to discover powder brows first. They need to understand what it is, see results, feel comfortable with me, and then they’re ready to book 🤍 So here’s what I do now: 🔹 Leads from ads (cold) When they ask the price, I give them a range On the consult, I can: - Educate them 🎓 - Show photos 📸 - Answer questions ❓ Then I say: “For you, the first session will be $599.” 🔹 Referrals & warm clients When someone books from a referral or directly through my site (people who are already pre-sold 🙌), they see my regular price listed at $649 for the first session. Same service. Same quality.But I’m acknowledging the difference between: - Someone who’s never heard of me (ad lead), and - Someone who already trusts me (referral / warm traffic). I’ve slowly inched these numbers up over the last 3 months, and this tiny adjustment has added thousands of extra dollars per month without feeling salesy, pushy, or scammy 🥂 It all comes down to: - Building value first for cold leads - Letting your online/referral pricing reflect the demand you’ve worked hard to build 💅 If you’re staring at your own pricing and thinking,“I have no idea how to say this without scaring people off,”I’ve got you 🫶 Comment or Hit reply and type “PRICING” and I’ll send you the exact script I use when ad leads ask, “How much are brows?” …so you can copy it, tweak it, and start testing this in your own DMs. 💗Isabelle

"Ads don't work." "I lost money with agencies." "$900 a month is way too much to spend on advertising." "The industry is slowing down." "I have to discount to get appointments." "My area decides my prices." "The industry is too saturated" Every one of these is false. And every one of them is something Jazmin believed — right up until she experienced the highest demand (and all for full price bookings) she's ever experienced. She'd already been burned by an agency. She was in the slowest season she'd ever had in PMU. Pretty Inked was doing as few as 3 new clients in a month. We plugged in the system in 3 days. $0 upfront. 45 days later: 50 consultations showed up at her studio. $22K in brow work. Her prices never moved. Nothing about her changed. Not her area, not her skill, not her pricing. The only thing that changed is she stopped believing the industry was the problem. Advertising evolved. Most artists just haven't seen what it looks like yet. If you're reading your own excuses in that list up top, good. That means it's fixable.