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🔎 Properties Workshop is happening in 41 hours
🟢 NEW TO SERVICED ACCOMMODATION - START HERE
Welcome to the Freedom Stay Service Accommodation Community. 🚀🏡 If you’re starting from scratch, this pathway will help you: 🎯 Define the exact problem your business will solve 👤 Identify your ideal guest avatar 📍 Choose the right area and property type 💰 Understand deal analysis & demand validation 🧠 Build a clear business model before you invest 📦 Avoid beginner mistakes that cost time and money You’ll walk away with: ✔ A clear strategy ✔ A defined guest type ✔ A validated plan with AI ✔ Confidence in your next move If you want to build properly from day one start here. If you’re ready to unlock it… 🔓 Comment “START” below and check your Skool DMs 📩👇 Let’s build this properly. 💪🏽🏠
🟢 NEW TO SERVICED ACCOMMODATION - START HERE
2️⃣ Who Is Your Ideal Guest?
If you answered Question 1 properly, you should now be clear on the problem your serviced accommodation business solves. 🧠 Now we get specific. Not “anyone visiting the area.”Not “tourists.”Not “contractors.” I’m talking about the EXACT person. 🎯 Give me detail: • 👤 Who are they specifically? • 📍 Why are they staying in your area? • 💳 Who is paying — them or a company? • 🏨 What have they tried already? (Hotels? Cheap Airbnb?) • 😤 What’s frustrating them RIGHT NOW? You can even go as far as giving them a name. When you say:“I take bookings from anyone”… you’ll break even at best. When you say:“I provide longer-term, hassle-free accommodation for construction project managers working on 3–6 month contracts, giving them home-from-home comfort and proper living facilities”… That converts. 💥 Clarity = better marketing.Better marketing = better bookings.Better bookings = stability. 📈 🤖 Use This AI Prompt To Help You Fill in the brackets and paste this into the AI Business Partner: I help [specific guest avatar] find [result they want] by providing [type of serviced accommodation] in [location]. Can you identify different audience segments who would be interested in this accommodation? It will give you options.Choose the ONE that feels most aligned. 🎯 Don’t skip this step. We’ll use this later when we build your listing strategy, direct booking messaging, and marketing angles. 🛠️ Drop your ideal guest below 👇 Next: What transformation does your accommodation want to show? 🚀
2️⃣ Who Is Your Ideal Guest?
4️⃣ Why Should You Listen To Me?
This is the one that trips people up. Because property can feel intimidating. Here’s the truth… You do NOT need to be: ❌ A world-class negotiator ❌ The most confident person in the room ❌ Financially free already ❌ An expert in every strategy ❌ Perfect with numbers To get started in serviced accommodation. You just need: ✅ The right strategy ✅ A few steps of clarity ✅ The willingness to act ✅ And the humility to learn Some of the best serviced accommodation operators I’ve met? - They’re normal people. - Not flashy developers.Not silver-spoon investors. - Just driven individuals who decided: “I don’t want to be controlled by a salary forever.” That’s it. I’m not teaching this from theory. • Over 55% of my current bookings are direct, not reliant on online travel agent platforms. • The majority of those bookings are longer-term stays! • I manage a multi-million pound property portfolio. • I’ve helped hundreds of people start and scale their serviced accommodation businesses with a focus on sustainable, Systems and longer-term bookings and now I want to help you do the same with our 4 S's Framework We Teach On The VIP Tire Of The Community, so you can just copy me. Your turn. Maybe you'll use the AI Business Partner to build your first plan. Maybe you’re researching areas. Maybe you just want independence for yourself and your family. ❌ You don’t need perfection. ✅ You need proven structure. That’s why this community exists. You’ve unlocked The Serviced AccommodationAI Business Partner, it’s time to pressure test your plan and execute properly. Better to go far together than try and figure it out alone. Your turn why are you here? What does independence look like for you? 👇
4️⃣ Why Should You Listen To Me?
1️⃣ What Problem Will Your Serviced Accommodation Business Solve?
Every successful property business starts like any other business with a clear focus. 🎯 Not: ❌ “I’ll take any booking.” ❌ “I’ll target everyone.” ❌ “I’ll just list it on Airbnb and see what happens.” That’s not a strategy. That’s hope. 🤞 Just like any real business, you need to know: • 👤 Who is your ideal guest? • 📍 Where is your property located? • 🏠 What size property are you focusing on? • 🔎 What specific problem does your accommodation solve for them? Think about it like this… If your ideal guest was searching at 9pm after a stressful day 😩 What are they typing into Google? 💻 Is it: • 🏗️ “Contractor accommodation near Birmingham city centre” • 👨‍👩‍👧 “Family-friendly apartment near hospital” • 📦 “Long-term stay apartment for relocation” • 🏢 “Short-term let near business park” Your job isn’t to just “get a property.” 🏠 Your job is to solve a specific accommodation problem — and build a business around it. 🧩 Keep your answer to 1–2 sentences. Example answers: “I provide longer-term, high-quality accommodation for contractors working on construction projects in [area].” 🏗️ “I offer family-friendly apartments near the hospital for people visiting loved ones.” 👨‍👩‍👧 “I specialise in relocation stays for professionals moving into the area.” 📦 Don’t overthink it. Clarity beats complexity. 🔥 ⚠️ Disclaimer: I’m not saying we only ever allow one type of guest to stay in our properties. I’m saying the more specific we are with our marketing and who we’re advertising to the higher the chances of attracting the bookings we actually want… instead of the rubbish ones landing in our inbox. 🚫 Drop your answer below 👇 Next: Who exactly is your ideal guest avatar? 🚀
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1️⃣ What Problem Will Your Serviced Accommodation Business Solve?
3️⃣ Transformation Your Property To A Serviced Accommodation?
Most beginners think the transformation is: “Empty property → Furnished property.” That’s not transformation. That’s just furniture. ✅ Part A: The Real Transformation The real shift is this: 🙁 BEFORE: A generic property with a bed, towels, sofa and maybe a hairdryer. It’s “ready to live in.” 😀 AFTER: A property intentionally designed for a specific guest avatar. If you’re targeting families: travel cot, highchair, baby toys, blackout blinds, washer/dryer. If you’re targeting contractors: driveway parking, security cameras overlooking van space, fast WiFi, coffee machine, air fryer, separate beds, simple check-in. Before = Generic. After = Strategic. Intentional properties outperform generic ones every time. ✅ Part B: What Creates That Transformation? Now ask yourself — what creates that transformation? • Clear guest avatar • Correct location • Right property size • Amenities aligned to demand • Marketing that speaks to that guest • Systems built for longer-term stays Before: A furnished property hoping for bookings. After: A property built for a specific guest, with a clear reason to choose you. Drop your BEFORE → AFTER → Guest Type below 👇 Let’s see how intentional your plan really is. Before you head to part 4 - Trust me its a good one
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3️⃣ Transformation Your Property To A Serviced Accommodation?
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