Hey team, Let's talk about leverage. What's more effective: A) Cold calling 100 individual agents, leaving 80 voicemails, and hoping for a few callbacks? B) Getting in front of 100 agents at once who are actively told to listen to you by their boss? The answer is obvious. The "one-to-many" approach is how you stop being a lone photographer and start being a media partner. The fastest way to do this is by forming a relationship with the brokerage itself. Forget chasing individual agents. We're going straight to the source. Here is the exact playbook to get brokerages to promote YOU to their agents. Step 1: Build Your Hit List with Google Maps Your first step is to identify every key brokerage in your target market. 1. Open Google Maps. 2. Search for terms like "[Your City] real estate brokerage," "Keller Williams [Your City]," " or "Coldwell Banker [Your City]." 3. Create a spreadsheet and list the top 10-15 independent and major franchise brokerages that appear. For each one, log their Name, Phone Number, and Website. Your goal is to have a focused list of the biggest players in your area. Step 2: Identify the "Power Player" Sending an email to [email protected] is a waste of time. You need to find the one person whose job it is to bring value and resources to their agents. This is almost never the owner or the "Broker of Record." You are looking for one of these titles: - Managing Broker - Office Manager / Director of Operations - Agent Services Coordinator - Productivity Coach / Director of Training These are the people on the ground. Their success is measured by their agents' success, so they are constantly looking for people who can help their agents win more listings. You are that person. Step 3: The Digital Recon Mission (Finding Their Info) Now we hunt for their direct contact info. 1. Go to the brokerage website from your spreadsheet. 2. Look for an "About Us," "Our Team," "Leadership," or "Contact" page. 3. Scan the page for the key titles listed in Step 2. 4. Once you find them, grab their direct email and phone number and add it to your spreadsheet. Most professional brokerages will have this info publicly listed.

A few days ago, I made a promise: to show you that cold outreach is the key to a booked-out calendar. I told you I’d compile a list of the top 500 listing agents in your market—complete with emails and phone numbers—to prove it.. Well, the data is compiled, cleaned, and ready for you. This isn’t just a spreadsheet; it’s a goldmine. It’s your ticket to skipping the line and getting directly in front of the highest-value realtors in your area. The CSV file with all the data is attached directly to this post. My only goal here is to add insane value to our "Paid to Shoot" community and prove to you that with the right data and a little hustle, you can build the business you want. Quick heads up: I'll be taking this post down in 48 hours to keep this exclusive to the action-takers. Download your list now before it's gone. Let me know in the comments once you've got it!

Email 1: The Exclusive Offer & The "Agent-to-Agent" Hook - Subject: An exclusive partner offer for [Brokerage Name] agentsBody: Hi [Agent Name], My name is (first and last), and after 9 years as a realtor in your market, I started [my company name] to be the kind of reliable marketing partner I always wished I had. This month, we're extending an exclusive partnership offer to the agents at [Brokerage Name]. We believe in helping you not just market your current listing, but build a brand that wins your next five. Our approach is different. We combine guaranteed 9 AM next-day media delivery with a unique VA Partnership that helps our clients hire trained Virtual Assistants to handle their admin and marketing tasks. Our Exclusive Offer for You: To experience the [company name] difference, your first two shoots including Pro Photos, Drone (free), a Virtual Twilight(free), and a Floor Plans (free), as well as any additional services for 20% OFF. You can see the full offer and our portfolio here: [Link to Landing Page] I know what it takes to succeed in this market. Let's grow together. Best, [first and last name] Founder, [company name]. | Former Realtor - Email 2: Agitate the Pain (The Time & Stress Factor) - Subject: Are you spending too much time on marketing?Body: Hi [Agent Name], What is the most valuable resource you have as an agent? It's your time. The top agents we work with tell us their biggest frustration is losing precious hours to unreliable photographers and last-minute marketing scrambles. That's time they could have spent prospecting or with clients. This is why our 9 AM next-day guarantee isn't just a promise, it's a business tool. It gives you back your time and peace of mind. It's no wonder that 88% of our clients report winning more listings after partnering with us. See the offer exclusively for [Brokerage Name] agents here: [Link to Landing Page] Regards, [first name and last name] - Email 3: Social Proof & Building Trust - Subject: Don't just take our word for it...Body: Hi [Agent Name],

While other photographers are burning cash on overpriced and outdated lead lists, we're going to build our own. For free. I just dropped a new, exclusive training video on YouTube that pulls back the curtain on the exact system I use. I show you how to scrape hundreds of qualified agent contacts—names, phone numbers, and emails—directly from any brokerage website in under 5 minutes. I had a mentee tell me he paid someone in Pakistan a ridiculous amount of money for this exact service. You're about to learn how to do it for free before you finish your morning coffee. This training reveals: - - The REAL Strategy: It's not just about getting the data; it's about using it. I explain how to use this list to create hyper-specific offers that make agents think you have an inside relationship with their brokerage, instantly bypassing their sales defenses. - This is the kind of actionable strategy that builds real businesses. I'm giving you the game because my goal is to build a network of killers I can send gigs to. Watch the full training, download the tool, and build your first list today. ACTION STEP: After you watch, comment below with the name of the FIRST brokerage website you are going to scrape. Let's get some accountability going.

Before any outreach, your VA needs a name and a title. Our primary targets are the Marketing Director/Coordinator or the Team Leader/Managing Broker. Here’s how to find them: Method 1: The Brokerage Website (Start Here) - Navigate to the brokerage's website. Look for an "About Us," "Our Team," or "Leadership" page. Example - https://minneapolis.yourkwoffice.com/our-leaders - Scan the page for titles like Marketing Director, Director of Agent Services, Team Leader, Managing Broker, or Broker/Owner. - This is the fastest way to get a direct name and often an email address. Method 2: LinkedIn Search (The Professional Standard) - Use the LinkedIn search bar. Be specific. - Search for: "[Title]" AND "[Brokerage Name]" AND "[City]" Example: "Marketing Director" AND "Keller Williams" AND "Toledo" Example: "Team Leader" AND "RE/MAX Results" AND "Toledo" - This will often reveal the exact person and confirm their role. It’s a great way to verify the information from the company website. Method 3: The Warm Referral (The Gold Standard) - This is the most effective method, as discussed in the podcasts. - You (or your VA) should ask your existing, happy clients: "Who is the best person to talk to at your office about agent training and marketing resources? I have an idea that could help the whole brokerage." - A warm introduction from a respected agent is the ultimate key to getting past any gatekeeper.