Hey team, Let's talk about leverage. What's more effective: A) Cold calling 100 individual agents, leaving 80 voicemails, and hoping for a few callbacks? B) Getting in front of 100 agents at once who are actively told to listen to you by their boss? The answer is obvious. The "one-to-many" approach is how you stop being a lone photographer and start being a media partner. The fastest way to do this is by forming a relationship with the brokerage itself. Forget chasing individual agents. We're going straight to the source. Here is the exact playbook to get brokerages to promote YOU to their agents. Step 1: Build Your Hit List with Google Maps Your first step is to identify every key brokerage in your target market. 1. Open Google Maps. 2. Search for terms like "[Your City] real estate brokerage," "Keller Williams [Your City]," " or "Coldwell Banker [Your City]." 3. Create a spreadsheet and list the top 10-15 independent and major franchise brokerages that appear. For each one, log their Name, Phone Number, and Website. Your goal is to have a focused list of the biggest players in your area. Step 2: Identify the "Power Player" Sending an email to [email protected] is a waste of time. You need to find the one person whose job it is to bring value and resources to their agents. This is almost never the owner or the "Broker of Record." You are looking for one of these titles: - Managing Broker - Office Manager / Director of Operations - Agent Services Coordinator - Productivity Coach / Director of Training These are the people on the ground. Their success is measured by their agents' success, so they are constantly looking for people who can help their agents win more listings. You are that person. Step 3: The Digital Recon Mission (Finding Their Info) Now we hunt for their direct contact info. 1. Go to the brokerage website from your spreadsheet. 2. Look for an "About Us," "Our Team," "Leadership," or "Contact" page. 3. Scan the page for the key titles listed in Step 2. 4. Once you find them, grab their direct email and phone number and add it to your spreadsheet. Most professional brokerages will have this info publicly listed.

A few days ago, I made a promise: to show you that cold outreach is the key to a booked-out calendar. I told you I’d compile a list of the top 500 listing agents in your market—complete with emails and phone numbers—to prove it.. Well, the data is compiled, cleaned, and ready for you. This isn’t just a spreadsheet; it’s a goldmine. It’s your ticket to skipping the line and getting directly in front of the highest-value realtors in your area. The CSV file with all the data is attached directly to this post. My only goal here is to add insane value to our "Paid to Shoot" community and prove to you that with the right data and a little hustle, you can build the business you want. Quick heads up: I'll be taking this post down in 48 hours to keep this exclusive to the action-takers. Download your list now before it's gone. Let me know in the comments once you've got it!