The Brokerage Infiltration Playbook: How to Sell to 100+ Agents at Once

Hey team,

Let's talk about leverage.

What's more effective: A) Cold calling 100 individual agents, leaving 80 voicemails, and hoping for a few callbacks? B) Getting in front of 100 agents at once who are actively told to listen to you by their boss?

The answer is obvious. The "one-to-many" approach is how you stop being a lone photographer and start being a media partner. The fastest way to do this is by forming a relationship with the brokerage itself.

Forget chasing individual agents. We're going straight to the source. Here is the exact playbook to get brokerages to promote YOU to their agents.

Step 1: Build Your Hit List with Google Maps

Your first step is to identify every key brokerage in your target market.

Open Google Maps.
Search for terms like "[Your City] real estate brokerage," "Keller Williams [Your City]," " or "Coldwell Banker [Your City]."
Create a spreadsheet and list the top 10-15 independent and major franchise brokerages that appear. For each one, log their Name, Phone Number, and Website.

Your goal is to have a focused list of the biggest players in your area.

Step 2: Identify the "Power Player"

Sending an email to [email protected] is a waste of time. You need to find the one person whose job it is to bring value and resources to their agents. This is almost never the owner or the "Broker of Record."

You are looking for one of these titles:

Managing Broker
Office Manager / Director of Operations
Agent Services Coordinator
Productivity Coach / Director of Training

These are the people on the ground. Their success is measured by their agents' success, so they are constantly looking for people who can help their agents win more listings. You are that person.

Step 3: The Digital Recon Mission (Finding Their Info)

Now we hunt for their direct contact info.

Go to the brokerage website from your spreadsheet.
Look for an "About Us," "Our Team," "Leadership," or "Contact" page.
Scan the page for the key titles listed in Step 2.
Once you find them, grab their direct email and phone number and add it to your spreadsheet. Most professional brokerages will have this info publicly listed.

You now have a direct line to the decision-maker.

******CRITICAL WARNING: The "Pay-to-Play" Trap*******

You will eventually run into a brokerage (Coldwell Banker and Redfin are notorious for this) that asks you to pay a fee—$500, $1000, even $2000—just to be on their "preferred vendor list."

DO NOT DO THIS.

This is a profit center for the brokerage, not a marketing opportunity for you. It almost never provides a return on your investment. Politely decline and move on. Your value is in your service and expertise, not in paying a fee to be on a list with 10 other photographers.

Step 4: The Value-First Outreach (Your Script)

Now it's time to reach out. Your goal is NOT to sell them photos. Your goal is to offer free value in the form of training for their agents. The classic, unbeatable offer is a free "Lunch and Learn."

Here's a simple email template:

Subject: Idea for your next agent training at [Brokerage Name]

Body:

Hi [Power Player's Name],

My name is Julian. I was a realtor for 9 years before starting Cineminn Media Co, my real estate marketing company.

I'd love to host a free "Lunch and Learn" for your team and share what's working right now. I can deliver a quick, 10-minute training on "How to Use Media to Dominate Your Next Listing Presentation."

I'll cover the key visuals that make sellers choose one agent over another, and I'll bring lunch for everyone.

Are you open to that?

Best,

Julian

Best,

Julian

6:21

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