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My email sequence to coming soon agents + USP
Email 1: The Exclusive Offer & The "Agent-to-Agent" Hook - Subject: An exclusive partner offer for [Brokerage Name] agentsBody: Hi [Agent Name], My name is (first and last), and after 9 years as a realtor in your market, I started [my company name] to be the kind of reliable marketing partner I always wished I had. This month, we're extending an exclusive partnership offer to the agents at [Brokerage Name]. We believe in helping you not just market your current listing, but build a brand that wins your next five. Our approach is different. We combine guaranteed 9 AM next-day media delivery with a unique VA Partnership that helps our clients hire trained Virtual Assistants to handle their admin and marketing tasks. Our Exclusive Offer for You: To experience the [company name] difference, your first two shoots including Pro Photos, Drone (free), a Virtual Twilight(free), and a Floor Plans (free), as well as any additional services for 20% OFF. You can see the full offer and our portfolio here: [Link to Landing Page] I know what it takes to succeed in this market. Let's grow together. Best, [first and last name] Founder, [company name]. | Former Realtor - Email 2: Agitate the Pain (The Time & Stress Factor) - Subject: Are you spending too much time on marketing?Body: Hi [Agent Name], What is the most valuable resource you have as an agent? It's your time. The top agents we work with tell us their biggest frustration is losing precious hours to unreliable photographers and last-minute marketing scrambles. That's time they could have spent prospecting or with clients. This is why our 9 AM next-day guarantee isn't just a promise, it's a business tool. It gives you back your time and peace of mind. It's no wonder that 88% of our clients report winning more listings after partnering with us. See the offer exclusively for [Brokerage Name] agents here: [Link to Landing Page] Regards, [first name and last name] - Email 3: Social Proof & Building Trust - Subject: Don't just take our word for it...Body: Hi [Agent Name],
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For "Paid to Shoot" Members ONLY: My 5-Minute FREE Lead Generation Machine.
While other photographers are burning cash on overpriced and outdated lead lists, we're going to build our own. For free. I just dropped a new, exclusive training video on YouTube that pulls back the curtain on the exact system I use. I show you how to scrape hundreds of qualified agent contacts—names, phone numbers, and emails—directly from any brokerage website in under 5 minutes. I had a mentee tell me he paid someone in Pakistan a ridiculous amount of money for this exact service. You're about to learn how to do it for free before you finish your morning coffee. This training reveals: - - The REAL Strategy: It's not just about getting the data; it's about using it. I explain how to use this list to create hyper-specific offers that make agents think you have an inside relationship with their brokerage, instantly bypassing their sales defenses. - This is the kind of actionable strategy that builds real businesses. I'm giving you the game because my goal is to build a network of killers I can send gigs to. Watch the full training, download the tool, and build your first list today. ACTION STEP: After you watch, comment below with the name of the FIRST brokerage website you are going to scrape. Let's get some accountability going.
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For "Paid to Shoot" Members ONLY: My 5-Minute FREE Lead Generation Machine.
Brokerage Outreach Playbook | Part 1: Finding the Decision-Maker
Before any outreach, your VA needs a name and a title. Our primary targets are the Marketing Director/Coordinator or the Team Leader/Managing Broker. Here’s how to find them: Method 1: The Brokerage Website (Start Here) - Navigate to the brokerage's website. Look for an "About Us," "Our Team," or "Leadership" page. Example - https://minneapolis.yourkwoffice.com/our-leaders - Scan the page for titles like Marketing Director, Director of Agent Services, Team Leader, Managing Broker, or Broker/Owner. - This is the fastest way to get a direct name and often an email address. Method 2: LinkedIn Search (The Professional Standard) - Use the LinkedIn search bar. Be specific. - Search for: "[Title]" AND "[Brokerage Name]" AND "[City]" Example: "Marketing Director" AND "Keller Williams" AND "Toledo" Example: "Team Leader" AND "RE/MAX Results" AND "Toledo" - This will often reveal the exact person and confirm their role. It’s a great way to verify the information from the company website. Method 3: The Warm Referral (The Gold Standard) - This is the most effective method, as discussed in the podcasts. - You (or your VA) should ask your existing, happy clients: "Who is the best person to talk to at your office about agent training and marketing resources? I have an idea that could help the whole brokerage." - A warm introduction from a respected agent is the ultimate key to getting past any gatekeeper.
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Your Hero Shots Might Be Costing You Clients. Here's My Playbook.
Hey team, I see it every day scrolling through Zillow—talented photographers delivering "zero shots" instead of powerful hero shots that make agents come back for more. That first photo is your signature. It’s what separates the amateurs from the pros and justifies higher rates. To help you nail it every single time, I just dropped a new YouTube training breaking down my entire system. We go over the common mistakes (like shooting way too wide at 16mm and getting that ugly barrel distortion) and I give you my exact, repeatable playbook. Inside the training, you'll learn: - The 24mm Golden Rule: Why you must shoot exteriors at 24mm to get a clean, professional look that mimics the human eye. - The Ladder Trick: How a simple 3-step ladder is my secret to getting that perfect, eye-level perspective that eliminates looking up at the property. - The CPL Filter Secret: The one filter I use on EVERY exterior to get those rich, vibrant colors that pop right out of the camera, but that you should NOT use indoors. This is the stuff that builds your brand. Watch the full breakdown on YouTube, take notes, and start delivering the kind of hero shots that get you noticed. https://www.youtube.com/watch?v=50jqldKj_YY After you watch, drop a comment below: What's the BIGGEST challenge you face when shooting exteriors? Let's talk about it.
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