💡Challenge: Define Your Ideal Customer Profile

Most local service businesses spin their wheels because their message is too generic.

The fastest way to fix your marketing is to get crystal clear on WHO you serve and WHAT they care about most.

That’s where your Ideal Customer Profile (ICP) comes in.

This week’s challenge: 👉 Use this ChatGPT prompts below to create your ICP and post it back here in the classroom when you’re done.

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Copy & paste this prompt into ChatGPT

"I own a [type of service business: e.g., tree service, excavation, snow removal, etc.] called [your business name], and we serve customers in [your city/region/state].

I want you to help me define my Ideal Customer Profile in detail. Please give me a profile that includes:

Demographics – Age, gender, income, property type, household size, etc.
Psychographics – Beliefs, values, motivations, lifestyle.
Pain Points – The top 3 problems they face that I solve.
Buying Triggers – Specific life events or seasonal moments that cause them to hire me.
Objections – The top reasons they might hesitate to hire me and how I should counter them.
Decision-Making Style – Do they want speed, price, quality, or reputation?
Where They Hang Out – Online platforms, local events, and neighborhoods.
Messaging Angle – Write me 2–3 customer-focused marketing statements that make them feel I’m speaking directly to them.

Use plain, clear language. Make it detailed, realistic, and something I can copy/paste into my marketing materials."

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