đź’ˇChallenge: Write Your Value Statement
Your Value Statement is the one-liner that tells people: - Who you help - What you do best - What result they get When you get this right, you can copy/paste it across Facebook, Instagram, Google Business, and your website — and finally have consistent messaging everywhere. Step 1: Answer These Building Blocks Fill in these blanks: 1. Who do you help? → __________________ 2. What do you do? → __________________ 3. What result do they get? → __________________ 4. What makes you different? → __________________ Step 2: Plug Into the Formula 👉 We help [WHO] with [WHAT] so they can [RESULT], through [DIFFERENTIATOR]. Write your draft Value Statement here:→ ___________________________________________ Step 3: Adapt for Each Channel Use your Value Statement as the foundation, then drop it into these formats: 🔹 Social Media Bio “Helping [WHO] with [WHAT] so they can [RESULT]. 📞 [phone] | Free Estimate” 🔹 Google Business Profile “At [Business Name], we specialize in [WHAT] for [WHO]. Our mission is to help them [RESULT] through [DIFFERENTIATOR]. Call today for a free estimate!” 🔹 Website Homepage - Hero Headline: “Protect Your Property with Expert [WHAT] in [LOCATION]” - Subheadline: “We help [WHO] achieve [RESULT] through [DIFFERENTIATOR].” - CTA Button: “Request Your Free Estimate” ✅ Your Action: Post your completed Value Statement here in the classroom. 👉 Pro tip: Even if it feels rough, share it. You’ll get feedback from the group and can refine it fast.