Google reviews are a moat for my small business. So when we got a 2-star review, I was triaging within 2 minutes. How? 1. I have an automation set up (thanks, Zapier) so all google reviews are sent to our Slack. 2. I dug through customer data in our CRM to cross-reference the customer name. 3. When we had no exact matches, my teammate and I looked through all the 'Michael's' we had serviced and reviewed their last service and if they were satisfied. And at the end of it all, this person never even used our service... Small business is where customer obsession, bias for action, and deep dive all meet to be a perfect storm of something we can't control anyways. Here's my reply.. since all I could do was laugh about it and move on. You all ever have this happen?

When I started, I said yes to everything: excavation, trenching, gravel driveways, forestry, and fire mitigation. Why? Because I was bootstrapping and chasing cash flow. 3 years later, here’s what I’ve learned: 👉 The business that wins is the one that focuses. 👉 One core service is easier to market. 👉 One core service is easier to build systems + SOPs around. 👉 One core service lets your team get really good at delivery. Shiny objects kill momentum. FOCUS builds empires.

Your Value Statement is the one-liner that tells people: - Who you help - What you do best - What result they get When you get this right, you can copy/paste it across Facebook, Instagram, Google Business, and your website — and finally have consistent messaging everywhere. Step 1: Answer These Building Blocks Fill in these blanks: 1. Who do you help? → __________________ 2. What do you do? → __________________ 3. What result do they get? → __________________ 4. What makes you different? → __________________ Step 2: Plug Into the Formula 👉 We help [WHO] with [WHAT] so they can [RESULT], through [DIFFERENTIATOR]. Write your draft Value Statement here:→ ___________________________________________ Step 3: Adapt for Each Channel Use your Value Statement as the foundation, then drop it into these formats: 🔹 Social Media Bio “Helping [WHO] with [WHAT] so they can [RESULT]. 📞 [phone] | Free Estimate” 🔹 Google Business Profile “At [Business Name], we specialize in [WHAT] for [WHO]. Our mission is to help them [RESULT] through [DIFFERENTIATOR]. Call today for a free estimate!” 🔹 Website Homepage - Hero Headline: “Protect Your Property with Expert [WHAT] in [LOCATION]” - Subheadline: “We help [WHO] achieve [RESULT] through [DIFFERENTIATOR].” - CTA Button: “Request Your Free Estimate” ✅ Your Action: Post your completed Value Statement here in the classroom. 👉 Pro tip: Even if it feels rough, share it. You’ll get feedback from the group and can refine it fast.

In this video, you’ll learn how to use a simple but powerful forecasting spreadsheet to track the financial health of your business and make better decisions as an owner. What you’ll learn: - How to track weekly cash, accounts receivable, and work in progress - Why forecasting gives you the confidence to hire, invest, and grow - How to use data to decide when to pull key levers in your business - Why manual tracking (not just automation) helps you understand your numbers - The mindset shift from reacting to leading your business with data Step-by-step walkthrough: ✅ Log weekly cash from your bank account ✅ Pull accounts receivable from Jobber or GoHighLevel ✅ Track work in progress (WIP) and calculate forecasted cash ✅ Set up QuickBooks to email your P&L report every Monday at 3 AM ✅ Add up current revenue + forecasted cash for year-end projection ✅ Track payroll trends using Gusto ✅ Manually enter accounts payable and credit card balances ✅ Review your numbers weekly to decide where to invest and scale This system helps you stop guessing and start leading with data. Build the habit, put in the reps, and forecast like a real business owner.

In this video, you’ll get a full walkthrough of the OWNR OPS Skool Group and how to get the most value from the Growth Accelerator system for blue-collar and local service businesses. Here’s what we cover: - Who the group is for (and who it’s not for) - How to properly introduce yourself using the exact comment template - Why introductions matter for group momentum and community value - Overview of the Growth Accelerator Playbook and how it helped grow Bear Claw Land Services to 7 figures - A step-by-step roadmap of the classroom resources and tools What you’ll learn: - How to position your messaging to attract high-paying, low-headache customers - Why Google Business Profile (verified at an address) is the #1 SEO strategy for local service pros - How to use ChatGPT to fast-track your messaging and SOP creation - Behind-the-scenes setup for quoting, scheduling, and invoicing using Jobber - How to run profitable Facebook ads (with done-for-you options) - How to qualify for the GAS program if you want help launching ads and automations Step-by-step walkthrough: ✅ Introduce yourself using the "Start Here" template ✅ Watch the “Launch Pad” and overview videos ✅ Set up ChatGPT to streamline messaging work ✅ Complete the Messaging Mastery deep dive ✅ Get your Google Business Profile verified at a real address ✅ Implement SEO strategies taught by Stryker ✅ Watch the Jobber Jumpstart to streamline ops ✅ Launch your first Facebook ads using the Facebook Flywheel ✅ Use the phone script for lead calls ✅ Access bonus templates (flyers, contracts, payroll, VA hiring & more) This group is built to help you grow a real business with real systems—and the more you give, the more you’ll get back. Dive into the playbook, introduce yourself, and let’s grow together.