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have had my ad posted for 4-6 days now. but I noticed the spending has stopped for the past 2.5days. the dollar amount has not gone up with the daily budget set... so two nights ago I went did some editing, changing the daily budget, changing the location and etc. still no change in the dollar daily spend. so this morning I went ahead and completely deleted the whole ad and created a new one. wasn't sure what else to do at the point. Any one else run into this issue?
Pipeline too full? (looking for opinions)
So this season is going gang busters. I now have over $100k of jobs on the books and my schedule is full almost to the end of June. Today I did another 10 estimate appointments, have another 10 next Friday, another 6 the Friday after that and another 10 leads I'm still chasing down and more coming in each day! For all of today's estimates I had to tell them I was booking new jobs in June. I booked 8 of those jobs with the other 2 being strong maybes. When I told each of them that my first available dates were in June they were all a little shocked but were already sold on the work so it wasn't a deal killer. Here's my dilemma; when I do next week's estimates I'll be telling some of them that I'm booking new jobs in *JULY* which is 3+ months away. In the past I've observed that jobs booked out too far are subject to more cancellations when the time gets closer to the job date. I'm considering pausing my ads for a bit (or maybe reducing the daily spend from $50 down to $10 or something?) So, has anyone else run into this problem? Am I crazy to think about pausing/slowing the ads down for 4-6 weeks? Any other suggestions/opinions? Before you suggest it, I'm just not at a place where I feel like I could or even want to find/train/equip other employees. Being the boss that just drives ads & estimates is a future goal but not yet.
FOCUS
The hardest part of building a real business is not what you say “yes” to. It’s what you have to say “no” to. If you’re like me, “shiny objects” are real. New machines. New ideas. New services. New side business. The toughest part? You could probably do most of it pretty well. But that’s what makes it dangerous. Discipline for guys like us isn't about “waking up early” or “working hard” — that's in our DNA Discipline is this: Being able to look at all the fun, new ideas and say, “No. I’m going to fix the one hard problem in my business first.” In your business, the thing you NEED to do almost always feels harder than the thing you WANT to do. Why? Because you don’t know how to do it yet. Or maybe you kind of know what to do… but you know it will take longer than you want. So instead of addressing the "hard thing" head on, most operators: Buy a new machine or attachment Research "better" machine upgrades or HP options Start a new service (like excavation) Switch to a new service area Tinker with new software to “optimize” the backend But the truth is, we just need to be honest and ask: 1. What is actually holding my business back right now? 2. Am I spending my time fixing THAT thing? If cash is your bottleneck, you fix your prices until you make real profit If leads are your bottleneck, you learn how to market better until more leads come in If closing is your bottleneck, you call/text leads faster until you start winning more jobs Not “another project.” Not “build a house on the side.” Not “add a second business.” Not “research the latest high-flow technology” The question is not, “What else could I do?” The better questions are: “What's the bottleneck in my business right now?” “What am I not doing because I don't know how?” Step 1: Tell the truth about the single most important problem in your business that is: - taking way too long to fix, or - you really don’t know how to fix Step 2: Bite down on that problem like a log in the grapple and don’t let go until it’s in the pile.
When did you KNOW it was time to hire?
For those running 1–3 machine land clearing operations: What were your numbers when you hired your first operator? • Revenue/month? • Jobs booked out how far? • Utilization %? • Cash buffer? Trying to reverse engineer the right timing instead of guessing.
Its been a good second week..
7 leads, 7 in person quotes (batting 100% here) 3 scheduled & got deposit 20 hours seat time 2 acre job finished and paid Hows everyone elses week going?
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OWNR OPS
skool.com/ownrops
For land clearing & forestry owner‑operators who want a real business, not just a busy machine.
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