Update for the week: the organic marketing side is finally set up. Instagram, TikTok, Facebook, and YouTube Shorts are all connected, and the website is live at Forestry Mulching — Lakes Region NH | Elevated Land Solutions The site isn't perfect yet. There are some generic stock images on it that I'll swap out, plus a few picky tweaks I want to make. But the bulk of it is there and working, and I'd rather have it live and fix it as I go than keep waiting for it to be perfect. The part I'm most happy with is the content. I filmed the whole month of November in about 1.5 hours, then used Claude to edit all the videos. It's all lined up and scheduled through GoHighLevel's social planner API, so posting is mostly handled for the month. I still look everything over before it goes out, but I'm not scrambling to film and post every day. Still pre-launch, but the idea is to have the channels warmed up and the website working before the season starts, so I'm not building all of it while trying to book work. Anybody else building an audience before they have anything to sell yet? Curious how you handled it.