OWNR OPS Skool members, great to have all of you here! this group is designed to be specifically for blue collar trade business owners & operators In order to stay in the free group, we some requirements: 1st Group Requirement: Introduce yourself to the community please login to the community and introduce yourself so that other members can get to know you 🤝 we are working to create an active group of business owners who can help each other grow 2nd Group Requirement: You must own & operate a blue collar service business (or be actively working on building a blue collar service / trade startup) this is not the group for SaaS, ecommerce, or other 4 hr workweek guys Membership Monitoring: we will be actively monitoring memberships - if you do not introduce yourself or own a Blue Collar business, we will be removing you from the group Classroom Resources: I have shared a TON of FREE resources in the Classroom Section (and we will be putting a paywall behind the best trainings when Skool releases pricing tiers) but lucky for you, you got in early & all of the video trainings are FREE as of right now don't wait to watch these trainings as I share the EXACT playbook that we have used to grow Bear Claw Free Classroom Training Videos: -dial in your messaging -identify your most profitable service & ideal customer profile -get free traffic from Google Business Profile -run profitable FB ads -implement Jobber to save time estimating, scheduling, and invoicing -inbound phone script + site visit sales scripts TLDR: 1. Login & introduce yourself here 2. Watch video trainings to help you get more leads & book jobs in the "Classroom" section Work hard, do your best, never settle for less! Austin @theownerop

You can’t dominate your market trying to be everything to everyone. The fastest way to scale is to pick ONE flagship service — the one that’s most profitable, repeatable, and in highest demand — and make your entire marketing revolve around it. This week’s challenge: Identify your most profitable service and commit to the one you’re going to dominate your market with. Step 1: Copy This Prompt Into ChatGPT Paste the following and fill in the blanks: I own a [type of service business] called [business name] in [city/region/state]. I want to get crystal clear on my most profitable service and pick the one I should dominate my market with. Please walk me through this by asking clarifying questions and then give me a clear recommendation. Specifically, help me identify: 1. Profitability – Which service gives me the highest gross margin or best return on my time/equipment. 2. Repeatability – Which service is easiest to systematize and deliver consistently. 3. Upsell Potential – Which service naturally leads to add-ons or larger jobs. 4. Market Demand – Which service my ideal customer is already looking for in my area. 5. Brand Positioning – Which service could position me as the go-to company in my market. Then, based on all of this, tell me: - Which one service I should double down on. - Why it makes sense financially and strategically. - How I can frame it as my flagship service in my marketing. Write your response in plain, clear language so I can use it to guide my business focus and messaging. Step 2: Post Your Answer In The Comments Below ✅ Share your chosen flagship service and a short summary of why you picked it. 👉 Example: “I’m choosing fire mitigation because it’s high-margin, repeatable, in high demand locally, and positions us as the wildfire experts in our market.” Step 3: Give Feedback To Others Read at least 2 other posts in this challenge and drop one quick comment on whether their choice makes sense (and why). 🔥 By the end of this challenge, you’ll know exactly which service is your money-maker — and the one that will lead all your marketing going forward.

📲 ChatGPT Prompt for Social Media Posts Based on Your Value Statement Copy, paste, and fill in the blanks with the prompt below: "My Value Statement is: [paste your final value statement here]. I want you to help me create social media post ideas that are consistent with this statement. Please give me: 1. 5 short-form post captions (under 200 characters) I can use on Facebook, Instagram, and Google Business. Each should feel authentic, simple, and customer-focused. 2. 3 medium-length post drafts (150–250 words) that tell a story or give practical tips connected to my Value Statement. These should feel like I’m talking directly to my ideal customer, not “corporate” or robotic. 3. A call-to-action (CTA) line bank with 5 variations I can rotate between, such as “Call today for a free estimate” or “Book your service before [seasonal trigger] Make all posts specific to my service and local service area so they feel relevant and rooted in my community. Please ask me any questions if you need answers to help you complete this to the best of your ability."

Your Value Statement is the one-liner that tells people: - Who you help - What you do best - What result they get When you get this right, you can copy/paste it across Facebook, Instagram, Google Business, and your website — and finally have consistent messaging everywhere. Step 1: Answer These Building Blocks Fill in these blanks: 1. Who do you help? → __________________ 2. What do you do? → __________________ 3. What result do they get? → __________________ 4. What makes you different? → __________________ Step 2: Plug Into the Formula 👉 We help [WHO] with [WHAT] so they can [RESULT], through [DIFFERENTIATOR]. Write your draft Value Statement here:→ ___________________________________________ Step 3: Adapt for Each Channel Use your Value Statement as the foundation, then drop it into these formats: 🔹 Social Media Bio “Helping [WHO] with [WHAT] so they can [RESULT]. 📞 [phone] | Free Estimate” 🔹 Google Business Profile “At [Business Name], we specialize in [WHAT] for [WHO]. Our mission is to help them [RESULT] through [DIFFERENTIATOR]. Call today for a free estimate!” 🔹 Website Homepage - Hero Headline: “Protect Your Property with Expert [WHAT] in [LOCATION]” - Subheadline: “We help [WHO] achieve [RESULT] through [DIFFERENTIATOR].” - CTA Button: “Request Your Free Estimate” ✅ Your Action: Post your completed Value Statement here in the classroom. 👉 Pro tip: Even if it feels rough, share it. You’ll get feedback from the group and can refine it fast.

if you could only offer ONE service, which one would you offer? i fell into the trap of saying "yes" to too many things and I see a lot of owner operators making the same mistake the most successful business owners i've interviewed on the pod have 1 thing in common... they pick 1 service and DOMINATE their service area what's your most profitable service? what would happen if you put all your time, effort, and energy to marketing & selling more of that service? rather than saying yes just to "keep my customers happy" what if you started saying no to the work that isn't making you any money ? check out this video to learn how i'm narrowing our service offerings to cut the fluff & specialize